{
  "schema_version": "5.0",
  "artifact_kind": "company_profile",
  "language": "zh-CN",
  "generated_on": "2026-11-04",
  "research_as_of": "2026-11-04",
  "input_context": {
    "name_zh": "花西子",
    "name_en": "Florasis",
    "industry_level1": "消费品",
    "industry_level2": "美妆日化",
    "official_website": "florasis.com",
    "company_type": "品牌方",
    "logo_url": "https://cdn.brandfetch.io/domain/florasis.com/w/256/h/256/fallback/lettermark/type/icon?c=1idH6DEOXL4sEn7V6hN"
  },
  "entity": {
    "name_zh": "花西子",
    "scope": "花西子／Florasis品牌的海外美妆业务；区分杭州运营主体与国际站主体，不扩大为宜格集团全部业务。",
    "source_ids": [
      "f1",
      "f2",
      "f10"
    ]
  },
  "basic_info": [
    {
      "key": "legal_name",
      "label": "法定主体或所属主体",
      "value": "杭州宜格化妆品有限公司；国际站：EastGarden (HK) International Company Limited",
      "scope": "品牌日本披露主体；国际网站运营及商标权利主体",
      "source_ids": [
        "f2",
        "f10"
      ]
    },
    {
      "key": "founded",
      "label": "成立时间",
      "value": "2017年",
      "scope": "品牌创立时间",
      "source_ids": [
        "f1"
      ]
    },
    {
      "key": "headquarters",
      "label": "总部",
      "value": "中国杭州",
      "source_ids": [
        "f5",
        "f10"
      ]
    },
    {
      "key": "listing",
      "label": "上市情况",
      "value": "未上市",
      "scope": "品牌及运营公司自行披露",
      "source_ids": [
        "f5",
        "f10"
      ]
    },
    {
      "key": "employees",
      "label": "员工人数",
      "value": "-",
      "source_ids": [],
      "display": "-"
    },
    {
      "key": "revenue",
      "label": "营业收入",
      "value": "-",
      "source_ids": [],
      "display": "-"
    },
    {
      "key": "current_year_revenue",
      "label": "今年营业收入",
      "value": "-",
      "source_ids": [],
      "display": "-"
    },
    {
      "key": "international_revenue",
      "label": "国际业务收入",
      "value": "-",
      "source_ids": [],
      "display": "-"
    },
    {
      "key": "international_revenue_share",
      "label": "国际收入占比",
      "value": "-",
      "source_ids": [],
      "display": "-"
    },
    {
      "key": "sales_coverage",
      "label": "销售覆盖国家及地区",
      "value": [
        "日本",
        "越南",
        "新加坡",
        "马来西亚",
        "菲律宾",
        "泰国",
        "阿联酋",
        "英国",
        "法国",
        "意大利",
        "西班牙",
        "德国",
        "荷兰",
        "丹麦",
        "奥地利",
        "波兰",
        "卢森堡",
        "瑞典",
        "比利时",
        "美国",
        "加拿大"
      ],
      "scope": "已核实的配送及当地商业渠道，非完整覆盖名单",
      "display_countries": [
        "美国",
        "英国",
        "法国",
        "意大利",
        "西班牙"
      ],
      "source_ids": [
        "f3",
        "f4",
        "f5"
      ],
      "display": "已核实21个境外市场"
    }
  ],
  "overview": {
    "paragraphs": [
      {
        "text": "Florasis花西子以中国传统美学和花卉灵感开展美妆业务，通过雕刻、瓷器与传统纹样等视觉语言连接商品与文化叙事。品牌2017年诞生于杭州西湖，面向海外市场使用Florasis名称，并将彩妆、护肤和美妆工具带入国际电商与零售渠道。",
        "source_ids": [
          "f1",
          "f7",
          "f8",
          "f9"
        ]
      },
      {
        "text": "品牌在国际市场结合自有网站、当地电商和百货零售。其产品设计与锁具修复、木雕、苗银和陶瓷工艺合作相结合，形成具有辨识度的礼赠与日常化妆商品；国际站由EastGarden (HK)运营，日本企业公告则以杭州宜格化妆品有限公司发布。",
        "source_ids": [
          "f1",
          "f2",
          "f10"
        ]
      }
    ]
  },
  "business": {
    "paragraphs": [
      {
        "text": "海外商品以日常上妆和礼赠为主要场景，妆面产品覆盖底妆、定妆、眉眼、唇部和面部色彩；护肤系列则补充乳液、精华、面霜与面膜。东方文化主题会出现在配色、雕刻及包装中，同一主题可以跨越不同商品。",
        "source_ids": [
          "f7",
          "f8",
          "f13"
        ]
      }
    ],
    "brands": [
      {
        "name": "Florasis",
        "description": "花西子面向国际消费者使用的主品牌，融合花卉灵感与东方工艺设计。",
        "source_ids": [
          "f1",
          "f7"
        ],
        "website": "https://florasis.com/",
        "industries": [
          {
            "level1": "消费品",
            "level2": "美妆日化"
          }
        ],
        "products": [
          {
            "category": "彩妆",
            "series": [
              "Flawless Jade",
              "Nomadic Glam",
              "Embroidery Series"
            ],
            "representative_products": [
              {
                "name": "Blooming Rouge Love Lock Lipstick",
                "website": null
              },
              {
                "name": "Floral Engraving Phoenix Makeup Palette",
                "website": null
              },
              {
                "name": "Flawless Jade Breathable Setting Powder",
                "website": null
              }
            ],
            "description": "覆盖粉底、气垫、妆前与定妆粉，以及眼影、眉笔、眼线、睫毛、唇色、腮红和高光。雕刻彩盘、同心锁口红和Flawless Jade系列把日常妆面与文化造型结合，并提供套装及部分替换装。",
            "source_ids": [
              "f7",
              "f1"
            ],
            "website": "https://florasis.com/"
          },
          {
            "category": "护肤品",
            "series": [
              "Lotus Radiance"
            ],
            "representative_products": [
              {
                "name": "Lotus Radiance Brightening Lotion",
                "website": null
              },
              {
                "name": "Lotus Radiance Renewal Serum Duo",
                "website": null
              },
              {
                "name": "Lotus Radiance Firming Cream",
                "website": null
              },
              {
                "name": "Lotus Radiance Brightening Mask",
                "website": null
              },
              {
                "name": "Ginseng Care Lip Balm",
                "website": null
              }
            ],
            "description": "Lotus Radiance提供日常肌肤护理，组合包含乳液、精华、面霜及面膜，国际站可选单品或组合；另有Ginseng Care唇膏供日常唇部护理。",
            "source_ids": [
              "f8",
              "f7"
            ],
            "website": "https://florasis.com/collections/skin-care"
          },
          {
            "category": "美妆工具",
            "series": [],
            "representative_products": [
              {
                "name": "Soft Blooming 5-Piece Brush Set",
                "website": null
              },
              {
                "name": "Impression of Miao Crystal Makeup Brush",
                "website": null
              }
            ],
            "description": "提供面部、眼部和唇部化妆刷，以及便携刷具、粉扑和多件刷具套装，用于取粉、晕染及局部精细上妆；部分刷具采用苗族工艺视觉设计。",
            "source_ids": [
              "f9"
            ],
            "website": "https://florasis.com/collections/tools"
          }
        ],
        "services": []
      }
    ],
    "services": []
  },
  "global_presence": {
    "paragraphs": [
      {
        "text": "品牌以国际直销站承接美国和欧洲多国订单；日本、越南及东南亚另有区域网站或获品牌确认的平台店。日本Amazon、乐天、Qoo10与东南亚Shopee、Lazada形成多平台触点，加拿大亦列入Amazon官方渠道。不同站点承接不同地区消费者，产品与配送安排随渠道组织。",
        "source_ids": [
          "f3",
          "f4"
        ]
      },
      {
        "text": "线下路径从日本百货、银座旗舰店延伸至巴黎莎玛丽丹专柜和阿联酋Ulta零售网点。2026年，日本继续增加常设渠道、代理销售与直播合作；阿联酋已可在三个Ulta网点购买。品牌实际办公依据主要集中在杭州，合作零售网络承担海外触达。",
        "source_ids": [
          "f5",
          "f6",
          "f10",
          "f11",
          "f12"
        ]
      }
    ],
    "market_regions": [
      {
        "region": "亚洲",
        "countries": [
          "日本",
          "越南",
          "新加坡",
          "马来西亚",
          "菲律宾",
          "泰国",
          "阿联酋"
        ],
        "coverage": "partial",
        "source_ids": [
          "f4",
          "f5"
        ]
      },
      {
        "region": "欧洲",
        "countries": [
          "英国",
          "法国",
          "意大利",
          "西班牙",
          "德国",
          "荷兰",
          "丹麦",
          "奥地利",
          "波兰",
          "卢森堡",
          "瑞典",
          "比利时"
        ],
        "coverage": "partial",
        "source_ids": [
          "f3"
        ],
        "display_countries": [
          "英国",
          "法国",
          "意大利",
          "西班牙",
          "德国",
          "荷兰",
          "丹麦",
          "奥地利",
          "波兰",
          "卢森堡"
        ]
      },
      {
        "region": "非洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "北美洲",
        "countries": [
          "美国",
          "加拿大"
        ],
        "coverage": "partial",
        "source_ids": [
          "f3",
          "f4"
        ]
      },
      {
        "region": "南美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "大洋洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      }
    ],
    "operating_regions": [
      {
        "region": "亚洲",
        "countries": [
          "中国"
        ],
        "coverage": "partial",
        "source_ids": [
          "f5",
          "f10"
        ]
      },
      {
        "region": "欧洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "非洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "北美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "南美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "大洋洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      }
    ]
  },
  "developments": {
    "window": {
      "start": "2025-11-04",
      "end": "2026-11-04",
      "max_items": 5
    },
    "items": [
      {
        "id": "f-event1",
        "title": "花西子公布日本双莲限定系列及新气垫安排",
        "importance": "regular",
        "display_date": "2026-09-30",
        "summary": "公司公布以并蒂莲为主题的日本节日系列，包括限定包装粉饼、气垫和礼盒，并预告新作玉方活颜气垫同日推出。公告安排10月20日全国发售，银座店另设10月18日提前活动，为当地节日礼赠与底妆场景增加商品。",
        "status": "announced",
        "future_plan": "原公告计划2026年10月20日在日本全国发售，实际全面落地未另确认。",
        "source_ids": [
          "f13"
        ]
      },
      {
        "id": "f-event2",
        "title": "花西子与ULTRA SOCIAL开展日本直播电商合作",
        "importance": "major",
        "display_date": "2026-09-16",
        "summary": "ULTRA SOCIAL宣布与花西子开始合作，以旗下创作者あやさん承接日本TikTok Shop的新品介绍和专属组合销售，并计划从杭州总部及当地门店直播。合作把产品内容、创作者选品和当地销售连接起来，强化日本消费者接触路径。",
        "status": "announced",
        "future_plan": "后续总部直播及部分专属商品活动按公告计划实施。",
        "source_ids": [
          "f12"
        ]
      },
      {
        "id": "f-event3",
        "title": "花西子通过代理及百货渠道扩大日本零售触点",
        "importance": "major",
        "display_date": "2026-07-24",
        "summary": "CML披露已签花西子正规销售代理协议，并确认7月23日起在南町田ShinQs开展快闪销售。同月花西子还宣布在伊势丹新宿参与销售活动，并安排7月28日进入Yep’s常设店，继续扩展日本百货与选品渠道。",
        "status": "announced",
        "future_plan": "伊势丹Yep’s常设店7月28日导入为当时公告计划；CML快闪销售已确认启动。",
        "source_ids": [
          "f11",
          "f10"
        ]
      }
    ]
  },
  "sources": [
    {
      "id": "f1",
      "title": "Florasis｜品牌故事",
      "url": "https://florasis.com/pages/about-us",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "f2",
      "title": "Florasis｜国际站服务条款",
      "url": "https://florasis.com/policies/terms-of-service",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "f3",
      "title": "Florasis｜配送政策",
      "url": "https://florasis.com/policies/shipping-policy",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "f4",
      "title": "Florasis｜官方销售渠道声明",
      "url": "https://florasis.com/pages/statement-on-florasis-official-sales-channels",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "f5",
      "title": "Florasis｜公司维护的LinkedIn资料与UAE更新",
      "url": "https://www.linkedin.com/company/florasis-yige",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "f6",
      "title": "花西子｜品牌出海",
      "url": "https://huaxizi.com/world-brand/",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "f7",
      "title": "Florasis｜国际在售目录",
      "url": "https://florasis.com/",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "f8",
      "title": "Florasis｜护肤商品目录",
      "url": "https://florasis.com/collections/skin-care",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "f9",
      "title": "Florasis｜美妆工具目录",
      "url": "https://florasis.com/collections/tools",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "f10",
      "title": "杭州宜格化妆品｜日本伊势丹常设渠道公告",
      "url": "https://prtimes.jp/main/html/rd/p/000000019.000088779.html",
      "type": "official_news",
      "accessed_on": "2026-11-04",
      "published_at": "2026-07-20"
    },
    {
      "id": "f11",
      "title": "CML｜花西子日本代理与已启动快闪销售",
      "url": "https://prtimes.jp/main/html/rd/p/000000009.000156347.html",
      "type": "official_news",
      "accessed_on": "2026-11-04",
      "published_at": "2026-07-24"
    },
    {
      "id": "f12",
      "title": "ULTRA SOCIAL｜花西子TikTok Shop合作",
      "url": "https://prtimes.jp/main/html/rd/p/000000066.000102167.html",
      "type": "official_news",
      "accessed_on": "2026-11-04",
      "published_at": "2026-09-16"
    },
    {
      "id": "f13",
      "title": "花西子｜日本双莲节日系列与新气垫公告",
      "url": "https://prtimes.jp/main/html/rd/p/000000020.000088779.html",
      "type": "official_news",
      "accessed_on": "2026-11-04",
      "published_at": "2026-09-30"
    },
    {
      "id": "f14",
      "title": "花西子｜中文品牌官网",
      "url": "https://huaxizi.com/",
      "type": "official",
      "accessed_on": "2026-11-04"
    }
  ],
  "report_template": "core-v4"
}