{
  "schema_version": "5.0",
  "artifact_kind": "company_profile",
  "language": "zh-CN",
  "generated_on": "2026-11-03",
  "research_as_of": "2026-11-03",
  "input_context": {
    "name_zh": "华扬联众",
    "name_en": "Hylink",
    "industry_level1": "营销",
    "industry_level2": "整合营销及媒介代理",
    "official_website": "www.hylink.com",
    "company_type": "服务商",
    "logo_url": "https://soft.rtbasia.com/iabchina/www.hylink.com.jpg"
  },
  "entity": {
    "name_zh": "华扬联众",
    "scope": "华扬联众数字技术股份有限公司（上交所603825）及其合并业务；Hylink为主品牌，地区子公司按本地交付角色说明",
    "source_ids": [
      "S01",
      "S03",
      "S04"
    ]
  },
  "basic_info": [
    {
      "key": "legal_name",
      "label": "法定主体或所属主体",
      "value": "华扬联众数字技术股份有限公司",
      "source_ids": [
        "S01"
      ]
    },
    {
      "key": "founded",
      "label": "成立时间",
      "value": "1994年",
      "source_ids": [
        "S04"
      ]
    },
    {
      "key": "headquarters",
      "label": "总部",
      "value": "中国湖南省长沙市（上市公司披露办公地）",
      "source_ids": [
        "S01",
        "S03"
      ]
    },
    {
      "key": "listing",
      "label": "上市情况",
      "value": "上海证券交易所，603825；2017年8月2日上市",
      "source_ids": [
        "S01"
      ]
    },
    {
      "key": "employees",
      "label": "员工人数",
      "value": 1056,
      "unit": "人",
      "as_of": "2025-12-31",
      "scope": "母公司及主要子公司在职员工",
      "source_ids": [
        "S01"
      ],
      "display": "1,056人"
    },
    {
      "key": "revenue",
      "label": "营业收入",
      "value": 1391327583.74,
      "unit": "人民币元",
      "period": {
        "start": "2025-01-01",
        "end": "2025-12-31",
        "basis": "calendar_year"
      },
      "scope": "集团合并口径",
      "source_ids": [
        "S01"
      ],
      "display": "13.91亿元人民币"
    },
    {
      "key": "current_year_revenue",
      "label": "今年营业收入",
      "value": 1121562264.24,
      "unit": "人民币元",
      "period": {
        "start": "2026-01-01",
        "end": "2026-09-30",
        "basis": "calendar_year"
      },
      "scope": "集团合并口径，未经审计",
      "statement_date": "2026-10-31",
      "source_ids": [
        "S02"
      ],
      "display": "11.22亿元人民币"
    },
    {
      "key": "international_revenue",
      "label": "国际业务收入",
      "value": 59989839.22,
      "unit": "人民币元",
      "period": {
        "start": "2025-01-01",
        "end": "2025-12-31",
        "basis": "calendar_year"
      },
      "scope": "年报按经营地区划分的海外收入",
      "source_ids": [
        "S01"
      ],
      "display": "5,998.98万元人民币"
    },
    {
      "key": "international_revenue_share",
      "label": "国际收入占比",
      "value": 4.31,
      "unit": "%",
      "period": {
        "start": "2025-01-01",
        "end": "2025-12-31",
        "basis": "calendar_year"
      },
      "scope": "计算值",
      "source_ids": [
        "S01"
      ],
      "display": "4.31%"
    },
    {
      "key": "sales_coverage",
      "label": "销售覆盖国家及地区",
      "value": [
        "日本",
        "英国",
        "意大利"
      ],
      "scope": "已核实营销项目与当地服务交付",
      "source_ids": [
        "S07",
        "S11",
        "S12",
        "S13",
        "S14"
      ],
      "display": "日本、英国、意大利"
    }
  ],
  "overview": {
    "paragraphs": [
      {
        "text": "华扬联众以Hylink为主品牌，向品牌客户提供策略、创意、内容、媒介与效果优化相衔接的整合营销服务。其跨境业务同时服务国际品牌进入中国、中国品牌拓展海外，以及面向海外华人和游客的传播，地区团队结合当地文化、媒体与消费场景执行。",
        "source_ids": [
          "S04",
          "S06",
          "S07",
          "S09"
        ]
      },
      {
        "text": "公司创立于1994年，2002年起聚焦互联网综合营销，2017年在上海证券交易所上市。2025年进入国资控股及业务调整阶段，压缩低效业务并强化核心营销服务、现金回款和组织效率；2026年继续把AI用于创意与投放作业，并探索跨境营销场景。",
        "source_ids": [
          "S01",
          "S03",
          "S04"
        ]
      }
    ]
  },
  "business": {
    "paragraphs": [
      {
        "text": "Hylink英国团队提供中国与西方市场之间的双向品牌增长服务，涵盖市场进入、文化定位、社媒、达人和付费媒体。奇瑞与LEPAS项目中，团队负责英国社交账号、内容及社区运营；TCL项目则覆盖全球社媒体系和米兰冬奥会的海外整合传播。",
        "source_ids": [
          "S06",
          "S12",
          "S13",
          "S14"
        ]
      },
      {
        "text": "日本团队将品牌咨询、媒介采购、影视内容、社媒、电商和线下活动串成服务链；欧洲团队另提供CRM、中文命名、互动游戏及品牌联名管理。跨境项目既包含传播策略与内容交付，也延伸到电商平台开设、客户运营和现场体验。",
        "source_ids": [
          "S07",
          "S09"
        ]
      },
      {
        "text": "技术工具随区域营销方案配套使用：日本团队以PageChoice DSP支持投放、以Uniclick验证效果；HiGC为美国地区方案提供策略与多模态创作支持。集团另以MediaMuse、灵剪和华扬智库提升内部作业效率。",
        "source_ids": [
          "S01",
          "S03",
          "S05",
          "S07"
        ]
      }
    ],
    "brands": [
      {
        "name": "Hylink（华扬联众）",
        "description": "集团主品牌，由英国、日本、美国和欧洲等地区团队提供本地化跨境营销服务。",
        "source_ids": [
          "S01",
          "S04",
          "S05",
          "S06",
          "S07",
          "S09"
        ],
        "website": "https://www.hylink.com/",
        "industries": [
          {
            "level1": "营销",
            "level2": "整合营销及媒介代理"
          }
        ],
        "products": [
          {
            "category": "营销技术软件",
            "series": [],
            "representative_products": [
              {
                "name": "PageChoice DSP",
                "website": null
              },
              {
                "name": "Uniclick",
                "website": null
              },
              {
                "name": "HiGC",
                "website": null
              }
            ],
            "description": "日本团队以PageChoice DSP支持程序化投放、以Uniclick验证广告效果；美国营销方案使用HiGC支持策略、生成式内容、设计及视频创作，均作为区域方案的配套工具。",
            "source_ids": [
              "S05",
              "S07"
            ],
            "website": "https://hylink.co.jp/service/#service03"
          }
        ],
        "services": [
          {
            "name": "品牌策略与公共关系",
            "description": "提供市场进入、品牌诊断、定位及中文命名、创意策略与公关传播，支持双向跨境增长；公关方案包括4H服务。",
            "source_ids": [
              "S05",
              "S06",
              "S07",
              "S09"
            ],
            "website": "https://hylink.co.uk/"
          },
          {
            "name": "媒介与社交营销",
            "description": "提供媒介规划采购、付费投放、社交账号运营、内容策划及达人合作，衔接受众触达、社区互动与效果优化。",
            "source_ids": [
              "S06",
              "S07",
              "S09"
            ],
            "website": "https://hylink.co.uk/#global-audiences"
          },
          {
            "name": "电商与客户运营",
            "description": "为品牌制定本地零售与电商策略，选择、开设及运营适合的平台，并提供用户管理、CRM与数据协同。",
            "source_ids": [
              "S07",
              "S09"
            ],
            "website": "https://www.hylinkeurope.com/what-we-do/"
          },
          {
            "name": "创意与影视内容制作",
            "description": "制作广告、短视频、影视节目及纪录片，涵盖动画、实拍、CG和视觉创意，适配商品、活动、展览及媒体传播。",
            "source_ids": [
              "S07"
            ],
            "website": "https://hylink.co.jp/service/#service05"
          },
          {
            "name": "网站与数字互动开发",
            "description": "为品牌制作网站、互动游戏及数字化活动，从创意构思到开发执行衔接传播与用户体验。",
            "source_ids": [
              "S07",
              "S09"
            ],
            "website": "https://www.hylinkeurope.com/what-we-do/"
          },
          {
            "name": "线下活动与文旅IP营销",
            "description": "提供活动策划、执行评估、目的地品牌咨询及IP创作运营，管理跨品牌和文化艺术联名；文旅方案包含政府舆情咨询、管理与培训。",
            "source_ids": [
              "S05",
              "S07",
              "S09"
            ],
            "website": "https://www.hylink.com/us/#main3"
          },
          {
            "name": "数据与AI营销解决方案",
            "description": "提供营销数据收集分析、投放评估和策略优化，并提供生成式创作工作流及开源创作模型私有部署方案。",
            "source_ids": [
              "S05",
              "S07",
              "S09"
            ],
            "website": "https://www.hylink.com/us/#main3"
          }
        ]
      }
    ],
    "services": []
  },
  "global_presence": {
    "paragraphs": [
      {
        "text": "英国团队为奇瑞和LEPAS实施当地社媒及达人传播，并为TCL在意大利米兰执行冬奥整合营销。日本项目履历包括2022—2023年JNTO传播，以及Apex Legends结合日本文化的线下和内容项目；本地目录继续提供品牌、媒介、内容与电商服务。",
        "source_ids": [
          "S07",
          "S11",
          "S12",
          "S13",
          "S14"
        ]
      },
      {
        "text": "国际经营由美国、英国、法国、意大利、德国和日本等地团队支持。地区办公室包括伦敦、巴黎、米兰、慕尼黑和东京，美国另设硅谷研发中心；上市公司披露办公地在长沙，中国多地机构与海外团队协同。",
        "source_ids": [
          "S01",
          "S03",
          "S06",
          "S08",
          "S10",
          "S17"
        ]
      }
    ],
    "market_regions": [
      {
        "region": "亚洲",
        "countries": [
          "日本"
        ],
        "coverage": "partial",
        "source_ids": [
          "S07",
          "S11"
        ]
      },
      {
        "region": "欧洲",
        "countries": [
          "英国",
          "意大利"
        ],
        "coverage": "partial",
        "source_ids": [
          "S12",
          "S13",
          "S14"
        ]
      },
      {
        "region": "非洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "北美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "南美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "大洋洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      }
    ],
    "operating_regions": [
      {
        "region": "亚洲",
        "countries": [
          "中国",
          "日本"
        ],
        "coverage": "partial",
        "source_ids": [
          "S01",
          "S03",
          "S08"
        ]
      },
      {
        "region": "欧洲",
        "countries": [
          "英国",
          "法国",
          "意大利",
          "德国"
        ],
        "coverage": "partial",
        "source_ids": [
          "S03",
          "S06",
          "S10",
          "S17"
        ]
      },
      {
        "region": "非洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "北美洲",
        "countries": [
          "美国"
        ],
        "coverage": "partial",
        "source_ids": [
          "S01",
          "S03",
          "S05"
        ]
      },
      {
        "region": "南美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "大洋洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      }
    ]
  },
  "developments": {
    "window": {
      "start": "2025-11-03",
      "end": "2026-11-03",
      "max_items": 5
    },
    "items": [
      {
        "id": "D01",
        "title": "公告安排面向国际品牌的全球化策略线上分享",
        "category": "地区服务交流",
        "importance": "regular",
        "display_date": "2026-06-16",
        "summary": "IAB香港会员活动公告安排Hylink香港于6月16日提供1小时线上品牌全球化策略分享，使用粤语和英语，面向会员及香港和国际品牌。内容围绕跨境市场变化和品牌全球化，延伸其跨境营销业务的客户交流。",
        "status": "announced",
        "source_ids": [
          "S16"
        ]
      },
      {
        "id": "D02",
        "title": "英国团队执行奇瑞Soccer Aid赛时社媒传播",
        "category": "海外客户项目",
        "importance": "major",
        "display_date": "2026-05-31",
        "summary": "Hylink英国团队围绕奇瑞的Soccer Aid赞助执行社交传播，将训练周、比赛日、名人与产品内容转化为跨平台发布及社区互动。公司案例说明其角色是放大赞助传播，项目体现中国汽车品牌在英国的本地内容与体育营销交付。",
        "status": "completed_per_company_statement",
        "source_ids": [
          "S13",
          "S15"
        ]
      }
    ]
  },
  "sources": [
    {
      "id": "S01",
      "title": "华扬联众数字技术股份有限公司2025年年度报告",
      "url": "https://static.cninfo.com.cn/finalpage/2026-04-23/1225156602.PDF",
      "type": "regulatory",
      "accessed_on": "2026-11-03",
      "published_at": "2026-04-23"
    },
    {
      "id": "S02",
      "title": "华扬联众数字技术股份有限公司2026年第三季度报告",
      "url": "https://static.cninfo.com.cn/finalpage/2026-10-31/1225648130.PDF",
      "type": "regulatory",
      "accessed_on": "2026-11-03",
      "published_at": "2026-10-31"
    },
    {
      "id": "S03",
      "title": "华扬联众数字技术股份有限公司2026年半年度报告",
      "url": "http://file.finance.sina.com.cn/211.154.219.97:9494/MRGG/CNSESH_STOCK/2026/2026-8/2026-08-31/12574353.PDF",
      "type": "official_report",
      "accessed_on": "2026-11-03",
      "published_at": "2026-08-31"
    },
    {
      "id": "S04",
      "title": "华扬联众官网：全球入口与公司介绍",
      "url": "https://www.hylink.com/",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S05",
      "title": "Hylink US：跨境营销服务与HiGC",
      "url": "https://www.hylink.com/us/",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S06",
      "title": "Hylink UK：面向中国及全球受众的服务",
      "url": "https://hylink.co.uk/",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S07",
      "title": "Hylink Japan：事業内容",
      "url": "https://hylink.co.jp/service/",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S08",
      "title": "Hylink Japan：企業情報",
      "url": "https://hylink.co.jp/company/",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S09",
      "title": "Hylink Europe：Nos services",
      "url": "https://www.hylinkeurope.com/what-we-do/",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S10",
      "title": "Hylink Europe：Contactez-nous",
      "url": "https://www.hylinkeurope.com/contact/",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S11",
      "title": "Hylink Japan：项目実績",
      "url": "https://hylink.co.jp/works/",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S12",
      "title": "Hylink UK：TCL全球社媒与米兰冬奥案例",
      "url": "https://hylink.co.uk/project/tcl",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S13",
      "title": "Hylink UK：Chery英国社媒及Soccer Aid传播案例",
      "url": "https://hylink.co.uk/project/chery",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S14",
      "title": "Hylink UK：LEPAS英国社媒项目",
      "url": "https://hylink.co.uk/project/lepas-uk",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S15",
      "title": "Soccer Aid：CHERY UK合作公告",
      "url": "https://www.socceraid.org.uk/news/chery-partnership/",
      "type": "other",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S16",
      "title": "IAB Hong Kong会员活动：Hylink HK Brand Globalization Academy",
      "url": "https://iabhongkong.com/members-events",
      "type": "other",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S17",
      "title": "Hylink Germany：Contact及全球办公目录",
      "url": "https://hylink.de/Contact.html",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S18",
      "title": "华扬联众：新闻与洞察目录",
      "url": "https://www.hylink.com/cn/insight.html",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S19",
      "title": "华扬战略传播研究院亮相IPBA2025",
      "url": "https://www.hylink.com/cn/api/official/pc/get_insight?id=442",
      "type": "official_news",
      "accessed_on": "2026-11-03",
      "published_at": "2025-11-04"
    },
    {
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