{ "schema_version": "5.0", "artifact_kind": "company_profile", "language": "zh-CN", "generated_on": "2026-11-04", "research_as_of": "2026-11-04", "input_context": { "name_zh": "IAS", "name_en": "IAS", "industry_level1": "营销", "industry_level2": "数据分析及归因", "official_website": "integralads.com", "company_type": "服务商", "logo_url": "https://img.logo.dev/integralads.com?token=pk_C1w9wXUfQkaYSJRJ-OQSCQ&size=256&format=webp&fallback=404" }, "entity": { "name_zh": "IAS", "scope": "Integral Ad Science Holding Corp.及其运营子公司的IAS集团业务，含旗下Publica by IAS；Novacap为收购方，广告平台及客户不并入集团。", "source_ids": [ "s1", "s3", "s11" ] }, "basic_info": [ { "key": "legal_name", "label": "法定主体或所属主体", "value": "Integral Ad Science Holding Corp.；主要运营主体为Integral Ad Science, Inc.", "source_ids": [ "s1" ] }, { "key": "founded", "label": "成立时间", "value": "2009年", "scope": "AdSafe Media业务创立时间，2012年更名IAS", "source_ids": [ "s1" ] }, { "key": "headquarters", "label": "总部", "value": "美国纽约", "source_ids": [ "s1", "s2" ] }, { "key": "listing", "label": "上市情况", "value": "已私有化；2025年12月23日停止纳斯达克交易，原代码IAS", "as_of": "2025-12-23", "source_ids": [ "s3" ] }, { "key": "employees", "label": "员工人数", "value": 902, "unit": "人", "as_of": "2024-12-31", "scope": "集团员工；2024年报披露", "source_ids": [ "s1" ], "display": "902人" }, { "key": "revenue", "label": "营业收入", "value": "-", "source_ids": [], "display": "-" }, { "key": "current_year_revenue", "label": "今年营业收入", "value": "-", "source_ids": [], "display": "-" }, { "key": "international_revenue", "label": "国际业务收入", "value": "-", "source_ids": [], "display": "-" }, { "key": "international_revenue_share", "label": "国际收入占比", "value": "-", "source_ids": [], "display": "-" }, { "key": "sales_coverage", "label": "销售覆盖国家及地区", "value": [ "印度尼西亚", "西班牙", "美国", "巴西", "澳大利亚" ], "scope": "已核实的部分商业供给及客户案例；案例不等于当前合同持续", "source_ids": [ "s11", "s14", "s15", "s16" ], "display": "印度尼西亚、西班牙、美国、巴西、澳大利亚" } ], "overview": { "paragraphs": [ { "text": "IAS是一家数字广告质量衡量与优化技术公司，服务广告主、代理商、媒体发行商和广告平台。它围绕广告是否被真人看到、是否处于符合品牌要求的内容环境，以及投放能否产生有效注意力和商业结果，提供软件、数据和分析。业务2009年以AdSafe Media起步，随后更名为Integral Ad Science，总部位于纽约。", "source_ids": [ "s1", "s4", "s6" ] }, { "text": "集团以IAS主品牌开展跨渠道衡量和优化，旗下Publica by IAS侧重联网电视广告服务及变现，连接流媒体发行商的库存与买方需求。2025年12月，Novacap完成对IAS的收购，公司进入私有化阶段；其产品继续通过自有界面和交易平台集成触达客户。", "source_ids": [ "s1", "s3", "s11" ] } ] }, "business": { "paragraphs": [ { "text": "IAS的商业交付以云端软件、广告质量数据和报告为核心。广告买方可在竞价前应用语境及质量控制，投放后再查看可见度、无效流量和品牌适配情况；媒体发行商则借助库存验证和优化工具满足广告主要求。平台覆盖开放互联网、社交、移动应用、联网电视及数字音频，具体数据深度随渠道和合作授权而异。", "source_ids": [ "s4", "s5", "s7", "s9", "s10" ] } ], "brands": [ { "name": "IAS", "description": "集团主品牌，面向广告买方和发行商提供广告质量衡量、验证与优化平台。", "source_ids": [ "s1", "s4" ], "website": "https://integralads.com/", "industries": [ { "level1": "营销", "level2": "广告衡量及优化" } ], "products": [ { "category": "广告质量衡量与优化软件", "series": [], "representative_products": [ { "name": "IAS Signal", "website": null }, { "name": "Context Control", "website": null }, { "name": "Quality Attention", "website": null }, { "name": "Total Visibility", "website": null }, { "name": "IAS Pulse", "website": null }, { "name": "Quality Connect", "website": null }, { "name": "IAS Total TV", "website": null }, { "name": "IAS Agent", "website": null } ], "description": "通过云端平台提供广告反欺诈、可见度、品牌安全与适配、语境定向和注意力分析。IAS Signal汇总报告，Total Visibility提供供应路径成本洞察；IAS Pulse服务发行商，Quality Connect的Campaign Transparency已开放广告主自愿共享的质量偏好；其它模块的上线状态未获确认。IAS Total TV在美国指定发行商及应用范围提供节目等聚合内容数据。IAS Agent可申请演示，页面说明部分能力属于未来状态。", "source_ids": [ "s1", "s4", "s5", "s6", "s7", "s8", "s9", "s11", "s13" ], "website": "https://integralads.com/solutions/" } ], "services": [] }, { "name": "Publica by IAS", "description": "IAS旗下专注联网电视的广告平台，服务流媒体发行商、电视厂商和OTT应用。", "source_ids": [ "s11" ], "website": "https://getpublica.com/", "industries": [ { "level1": "营销", "level2": "广告投放与变现" } ], "products": [ { "category": "联网电视广告投放与变现平台", "series": [], "representative_products": [ { "name": "Publica", "website": null } ], "description": "为流媒体发行商提供CTV广告投放及库存变现平台，连接发行商与广告买方需求。2026年与Viant Direct Access集成，使Viant广告主能够购买Publica发行商的流媒体库存，并改善交易路径的透明度和库存需求连接。", "source_ids": [ "s11" ], "website": "https://integralads.com/news/viant-integrates-with-publica-by-ias-to-expand-premium-connected-tv-access/" } ], "services": [] } ], "services": [] }, "global_presence": { "paragraphs": [ { "text": "IAS通过当地团队、品牌客户项目及广告平台集成开展国际业务。Toyota Spain案例确认西班牙的测量与优化项目，澳大利亚Bench Media案例确认当地客户使用语境定向；Kwai合作明确为巴西和印尼营销客户提供衡量方案。美国则已有Publica及Total TV的具体商业可用范围。部分案例未注明合同持续状态，这些国家构成已核实的部分供给范围。", "source_ids": [ "s11", "s14", "s15", "s16" ] }, { "text": "官网联络目录列出美国、巴西、英国、法国、德国、西班牙、意大利、瑞典、爱尔兰、印度、日本、新加坡和澳大利亚的办公地址。纽约、芝加哥、旧金山等美国城市及米兰、摩德纳等意大利城市分别按国家归并。国际收入沿用公司披露的地区口径；办公室、客户案例与平台面向的市场分别说明。", "source_ids": [ "s2" ] } ], "market_regions": [ { "region": "亚洲", "countries": [ "印度尼西亚" ], "coverage": "partial", "source_ids": [ "s16" ] }, { "region": "欧洲", "countries": [ "西班牙" ], "coverage": "partial", "source_ids": [ "s14" ] }, { "region": "非洲", "countries": [ "-" ], "source_ids": [] }, { "region": "北美洲", "countries": [ "美国" ], "coverage": "partial", "source_ids": [ "s11" ] }, { "region": "南美洲", "countries": [ "巴西" ], "coverage": "partial", "source_ids": [ "s16" ] }, { "region": "大洋洲", "countries": [ "澳大利亚" ], "coverage": "partial", "source_ids": [ "s15" ] } ], "operating_regions": [ { "region": "亚洲", "countries": [ "印度", "日本", "新加坡" ], "coverage": "partial", "source_ids": [ "s2" ] }, { "region": "欧洲", "countries": [ "英国", "法国", "德国", "西班牙", "意大利", "瑞典", "爱尔兰" ], "coverage": "partial", "source_ids": [ "s2" ] }, { "region": "非洲", "countries": [ "-" ], "source_ids": [] }, { "region": "北美洲", "countries": [ "美国" ], "coverage": "partial", "source_ids": [ "s2" ] }, { "region": "南美洲", "countries": [ "巴西" ], "coverage": "partial", "source_ids": [ "s2" ] }, { "region": "大洋洲", "countries": [ "澳大利亚" ], "coverage": "partial", "source_ids": [ "s2" ] } ] }, "developments": { "window": { "start": "2025-11-04", "end": "2026-11-04", "max_items": 5 }, "items": [ { "id": "ias-event1", "title": "IAS为ChatGPT Ads开展品牌安全与适配衡量试点", "importance": "major", "display_date": "2026-10-05", "summary": "IAS宣布成为支持ChatGPT Ads的媒体质量合作方，为参与广告主提供独立品牌安全及适配报告，帮助评估对话式广告环境。公告明确集成仍处于少量广告主的封闭试点，并计划后续扩大可用范围。", "status": "announced", "future_plan": "更广泛开放为后续计划，未确认普遍可用日期。", "source_ids": [ "s12" ] }, { "id": "ias-event2", "title": "Publica连接Viant Direct Access的联网电视需求", "importance": "major", "display_date": "2026-07-08", "summary": "Publica by IAS宣布与Viant Direct Access完成集成，使Viant广告主能够购买Publica发行商的优质联网电视库存。合作让需求更直接连接流媒体供应，并为发行商拓宽广告需求来源；美国适用库存还可结合IAS Total TV衡量。", "status": "completed_per_company_statement", "source_ids": [ "s11" ] }, { "id": "ias-event3", "title": "IAS将播客单集级优化接入The Trade Desk", "importance": "major", "display_date": "2026-06-16", "summary": "IAS推出基于Context Control的播客音频及视频单集级竞价前优化，广告主可在The Trade Desk中为Spotify Ad Exchange私有市场活动应用语境避让。首个接入已可用，其它主要DSP的扩展安排仍为后续计划。", "status": "announced", "future_plan": "后续数月接入其它主要DSP为原公告计划，未统一认定完成。", "source_ids": [ "s10" ] }, { "id": "ias-event4", "title": "IAS Total TV整合联网电视内容与质量洞察", "importance": "major", "display_date": "2026-04-27", "summary": "IAS推出Total TV，把联网电视节目、类型及分级等聚合内容洞察，与媒体质量、供应路径和效果数据统一呈现在IAS Signal。数据连接多个主要流媒体发行商和选择加入的Publica媒体方，当前美国发行商及应用范围另有明确说明。", "status": "completed_per_company_statement", "source_ids": [ "s9", "s11" ] }, { "id": "ias-event5", "title": "Novacap完成对IAS的收购，公司私有化", "importance": "major", "display_date": "2025-12-23", "summary": "IAS宣布Novacap已完成对公司的全现金收购，交易估值约19亿美元，股东每股取得10.30美元现金。公司普通股停止在纳斯达克交易，IAS进入私有公司阶段，继续面向全球广告主、媒体方与平台提供衡量和优化技术。", "status": "completed_per_company_statement", "source_ids": [ "s3" ] } ] }, "sources": [ { "id": "s1", "title": "Integral Ad Science Holding Corp.｜2024 Form 10-K", "url": "https://www.sec.gov/Archives/edgar/data/1842718/000184271825000023/ias-20241231.htm", "type": "regulatory", "accessed_on": "2026-11-04", "published_at": "2025-02-28" }, { "id": "s2", "title": "IAS｜全球办公联系目录", "url": "https://integralads.com/contact-us/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s3", "title": "IAS｜Novacap收购完成及退市公告", "url": "https://integralads.com/news/ias-priorities-in-2026/", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2025-12-23" }, { "id": "s4", "title": "IAS｜国际广告验证解决方案总目录", "url": "https://integralads.com/solutions/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s5", "title": "IAS｜投放效率与供应路径优化", "url": "https://integralads.com/solutions/efficiency-optimization/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s6", "title": "IAS｜Quality Attention", "url": "https://integralads.com/solutions/attention/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s7", "title": "IAS｜发行商库存质量解决方案", "url": "https://integralads.com/who-we-help/publishers/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s8", "title": "IAS｜Quality Connect上线", "url": "https://integralads.com/news/ias-launches-quality-connect-giving-publishers-greater-visibility-into-advertiser-campaign-preferences/", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-06-18" }, { "id": "s9", "title": "IAS｜Total TV发布", "url": "https://integralads.com/news/ias-launches-ias-total-tv-solutions-giving-marketers-linear-like-transparency-for-connected-tv/", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-04-27" }, { "id": "s10", "title": "IAS｜Spotify播客单集级竞价前优化", "url": "https://integralads.com/news/integral-ad-science-launches-episode-level-pre-bid-optimization-for-podcasts-on-and-off-spotify-via-the-trade-desk/", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-06-16" }, { "id": "s11", "title": "Publica by IAS｜与Viant Direct Access集成", "url": "https://integralads.com/news/viant-integrates-with-publica-by-ias-to-expand-premium-connected-tv-access/", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-07-08" }, { "id": "s12", "title": "IAS｜ChatGPT Ads品牌安全与适配衡量试点", "url": "https://integralads.com/news/ias-bss-chatgpt-ads/", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-10-05" }, { "id": "s13", "title": "IAS｜IAS Agent演示及功能阶段", "url": "https://integralads.com/ias-agent/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s14", "title": "IAS｜Toyota Spain广告注意力项目", "url": "https://integralads.com/insider/toyota-spain-drives-stronger-conversions-and-higher-attention/", "type": "official", "accessed_on": "2026-11-04", "published_at": "2025-11-03" }, { "id": "s15", "title": "IAS｜澳大利亚Bench Media案例", "url": "https://go.integralads.com/contextual-Bench-media-case-study.html", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s16", "title": "IAS｜Kwai巴西与印尼衡量合作", "url": "https://integralads.com/news/brand-safety-suitability-measurement-total-media-quality-kwai-for-business/", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2024-12-19" }, { "id": "s17", "title": "IAS｜2025年第三季度业绩", "url": "https://integralads.com/news/ias-reports-third-quarter-2025-financial-results/", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2025-11-04" }, { "id": "s18", "title": "Novacap｜投资组合中的IAS", "url": "https://novacapcorp.com/portfolio/", "type": "other", "accessed_on": "2026-11-04" }, { "id": "s19", "title": "IAS Japan｜与INTAGE的品牌提升案例", "url": "https://integralads.com/jp/insider/case-study-quality-attention-drives-brand-lift-for-pernod-ricard/", "type": "official", "accessed_on": "2026-11-04", "published_at": "2025-05-23" } ], "report_template": "core-v4" }