{
  "schema_version": "5.0",
  "artifact_kind": "company_profile",
  "language": "zh-CN",
  "generated_on": "2026-11-03",
  "research_as_of": "2026-11-03",
  "input_context": {
    "name_zh": "利欧数字",
    "name_en": "Leo Digital",
    "industry_level1": "营销",
    "industry_level2": "整合营销及媒介代理",
    "official_website": "leo.cn",
    "company_type": "服务商",
    "logo_url": "https://img.logo.dev/leo.cn?token=pk_C1w9wXUfQkaYSJRJ-OQSCQ&size=256&format=webp&fallback=404"
  },
  "entity": {
    "name_zh": "利欧数字",
    "scope": "利欧数字品牌所覆盖的数字营销业务（整合营销与数字广告代理）；财务采用利欧股份数字营销业务口径，不等同于单一数字科技法人及其子公司",
    "source_ids": [
      "S01",
      "S03",
      "S04",
      "S06"
    ]
  },
  "basic_info": [
    {
      "key": "legal_name",
      "label": "法定主体或所属主体",
      "value": "所属利欧集团股份有限公司；运营平台包括利欧集团数字科技有限公司",
      "source_ids": [
        "S01",
        "S04",
        "S06"
      ]
    },
    {
      "key": "founded",
      "label": "成立时间",
      "value": "2014年开创数字营销业务；数字科技法人2015年10月19日成立",
      "source_ids": [
        "S01",
        "S06"
      ]
    },
    {
      "key": "headquarters",
      "label": "总部",
      "value": "中国上海市普陀区中山北路2900号东方国际元中大厦A栋",
      "source_ids": [
        "S04",
        "S06"
      ]
    },
    {
      "key": "listing",
      "label": "上市情况",
      "value": "所属利欧股份于深圳证券交易所上市，代码002131",
      "source_ids": [
        "S01"
      ]
    },
    {
      "key": "employees",
      "label": "员工人数",
      "value": 1300,
      "unit": "人",
      "scope": "利欧数字官网披露的人才规模；未注明统计时点",
      "operator": ">",
      "source_ids": [
        "S07"
      ],
      "display": "超过1,300人"
    },
    {
      "key": "revenue",
      "label": "营业收入",
      "value": 15605066036.41,
      "unit": "人民币元",
      "period": {
        "start": "2025-01-01",
        "end": "2025-12-31",
        "basis": "calendar_year"
      },
      "scope": "数字营销业务；媒体代理与数字营销服务合计",
      "source_ids": [
        "S01",
        "S03"
      ],
      "display": "156.05亿元人民币"
    },
    {
      "key": "current_year_revenue",
      "label": "今年营业收入",
      "value": 8335515459,
      "unit": "人民币元",
      "period": {
        "start": "2026-01-01",
        "end": "2026-06-30",
        "basis": "calendar_year"
      },
      "scope": "数字营销业务；媒体代理与数字营销服务合计，未经审计",
      "statement_date": "2026-08-28",
      "source_ids": [
        "S02"
      ],
      "display": "83.36亿元人民币"
    },
    {
      "key": "international_revenue",
      "label": "国际业务收入",
      "value": 280758000,
      "unit": "人民币元",
      "period": {
        "start": "2025-01-01",
        "end": "2025-12-31",
        "basis": "calendar_year"
      },
      "scope": "数字营销业务按客户地域统计的海外收入；申请稿披露",
      "source_ids": [
        "S03"
      ],
      "display": "2.81亿元人民币"
    },
    {
      "key": "international_revenue_share",
      "label": "国际收入占比",
      "value": 1.8,
      "unit": "%",
      "period": {
        "start": "2025-01-01",
        "end": "2025-12-31",
        "basis": "calendar_year"
      },
      "scope": "数字营销业务；计算值",
      "source_ids": [
        "S01",
        "S03"
      ],
      "display": "1.8%"
    },
    {
      "key": "sales_coverage",
      "label": "销售覆盖国家及地区",
      "value": "-",
      "source_ids": [],
      "display": "-"
    }
  ],
  "overview": {
    "paragraphs": [
      {
        "text": "利欧数字是利欧股份旗下的数字营销业务品牌，围绕品牌建设、传播触达和销售转化提供全链路服务。业务由整合营销与数字广告代理两大事业群组成，服务对象涵盖汽车、快消、游戏、电商和互联网企业，既承接品牌策略与内容创意，也执行媒介采购、投放及效果优化。",
        "source_ids": [
          "S01",
          "S02",
          "S04"
        ]
      },
      {
        "text": "利欧股份自2014年通过并购进入数字营销，2015年设立利欧集团数字科技有限公司，逐步形成多家专业公司的协同网络。当前发展重点是把AI融入需求洞察、素材生产、审核、投放与复盘；广告代理和创意服务仍是主要交付，AI直接收入规模较小。",
        "source_ids": [
          "S01",
          "S02",
          "S06"
        ]
      }
    ]
  },
  "business": {
    "paragraphs": [
      {
        "text": "利欧数字的跨境媒介业务积累了Google Ads、Meta Ads、TikTok Ads和LinkedIn Ads投放经验，面向海内外广告主组织策略、内容、投放配置和数据优化。CubSwarm是其多智能体作业系统，2026年5月公布完成OpenAI Ads测试与适配；该通路处于测试进展阶段。",
        "source_ids": [
          "S09"
        ]
      },
      {
        "text": "旗下专业公司分工覆盖品牌咨询、整合传播、社媒、效果投放与创意执行。利欧聚合明确承接海外短剧广告；ManTur则把漫剧内容生产与发行运营衔接起来。除面向广告客户的服务外，利欧数字还向全球开源社区提供可安装的Dify图像生成插件。",
        "source_ids": [
          "S05",
          "S10",
          "S12",
          "S21"
        ]
      },
      {
        "text": "ManTur于2026年4月启动海外内测和全球创作者招募，当前平台提供公开创作入口及按量计费。创作者可从选题和剧本进入角色、分镜、配音、成片及推广片制作；作品采购与发行分成需通过评估并另行约定。",
        "source_ids": [
          "S12",
          "S13",
          "S15",
          "S16"
        ]
      }
    ],
    "brands": [
      {
        "name": "LEO Digital（利欧数字）",
        "description": "统筹数字营销的主品牌，以AI工具支撑创意及媒介作业。",
        "source_ids": [
          "S04",
          "S05",
          "S09",
          "S10",
          "S11"
        ],
        "website": "https://www.leo.cn/en",
        "industries": [
          {
            "level1": "营销",
            "level2": "整合营销及媒介代理"
          }
        ],
        "products": [
          {
            "category": "AI图像创作插件",
            "series": [],
            "representative_products": [
              {
                "name": "Doubao Seedream Plugin for Dify",
                "website": null
              }
            ],
            "description": "向全球开源社区提供Dify插件，接入第三方Doubao Seedream模型，支持文本及参考图创作和批量图像生成。",
            "source_ids": [
              "S10",
              "S11"
            ],
            "website": "https://github.com/leo-digital/doubao-seedream"
          }
        ],
        "services": [
          {
            "name": "跨境媒介营销",
            "description": "面向海内外广告主提供跨平台投放策略、创意组织、广告配置、数据分析及优化，使用CubSwarm协同执行。",
            "source_ids": [
              "S09"
            ],
            "website": "https://www.leo.cn/media-detail/613"
          }
        ]
      },
      {
        "name": "AMBER CHINA（琥珀传播）",
        "description": "旗下数字整合营销机构，结合品牌洞察、创意与本土传播。",
        "source_ids": [
          "S05",
          "S18"
        ],
        "website": "https://www.leo.cn/en/subsidiary/amber",
        "industries": [
          {
            "level1": "营销",
            "level2": "整合营销及媒介代理"
          }
        ],
        "products": [],
        "services": [
          {
            "name": "品牌整合传播",
            "description": "提供品牌策略与消费者洞察、内容创意、社会化传播、品牌体验及合作营销，并应用AIGC与数字技术。",
            "source_ids": [
              "S18"
            ],
            "website": "https://www.leo.cn/en/subsidiary/amber"
          },
          {
            "name": "品牌视觉与包装设计",
            "description": "为品牌提供视觉识别及产品包装设计，衔接品牌定位和传播表达。",
            "source_ids": [
              "S18"
            ],
            "website": "https://www.leo.cn/en/subsidiary/amber"
          }
        ]
      },
      {
        "name": "ARKR DIGITAL（氩氪广告）",
        "description": "旗下以社会化传播与整合创意为核心的营销机构。",
        "source_ids": [
          "S05",
          "S19"
        ],
        "website": "https://www.leo.cn/en/subsidiary/arkr",
        "industries": [
          {
            "level1": "营销",
            "level2": "整合营销及媒介代理"
          }
        ],
        "products": [],
        "services": [
          {
            "name": "社会化整合营销",
            "description": "围绕汽车、快消、美妆等客户提供社媒策划、创意与短视频制作、账号运营、活动执行和互动创意开发。",
            "source_ids": [
              "S19"
            ],
            "website": "https://www.leo.cn/en/subsidiary/arkr"
          }
        ]
      },
      {
        "name": "MEDIAV（聚胜万合）",
        "description": "旗下数字媒介营销机构，覆盖品牌、精准投放和内容。",
        "source_ids": [
          "S05",
          "S20"
        ],
        "website": "https://www.leo.cn/en/subsidiary/mediav",
        "industries": [
          {
            "level1": "营销",
            "level2": "整合营销及媒介代理"
          }
        ],
        "products": [],
        "services": [
          {
            "name": "数字媒介与整合营销",
            "description": "提供媒介代理及采购、搜索和社媒营销、精准广告运营、品牌内容制作，结合AI营销和自研数据技术进行监测与评估。",
            "source_ids": [
              "S20"
            ],
            "website": "https://www.leo.cn/en/subsidiary/mediav"
          }
        ]
      },
      {
        "name": "Leo Aggregate Advertising（利欧聚合）",
        "description": "媒介事业群的专业服务公司，包含海外短剧投放业务。",
        "source_ids": [
          "S21"
        ],
        "website": "https://www.leo.cn/en/subsidiary/aggregate",
        "industries": [
          {
            "level1": "营销",
            "level2": "整合营销及媒介代理"
          }
        ],
        "products": [],
        "services": [
          {
            "name": "整合媒介与短剧营销",
            "description": "提供媒体采购、品牌策略、内容种草、达人及IP合作、效果广告和电商转化，结合AI及数据分析执行，明确承接海外短剧广告与运营。",
            "source_ids": [
              "S21"
            ],
            "website": "https://www.leo.cn/en/subsidiary/aggregate"
          }
        ]
      },
      {
        "name": "MIAGE（微创时代）",
        "description": "旗下精准广告营销机构，深耕搜索、厂商与短视频媒体。",
        "source_ids": [
          "S22"
        ],
        "website": "https://www.leo.cn/en/subsidiary/miage",
        "industries": [
          {
            "level1": "营销",
            "level2": "整合营销及媒介代理"
          }
        ],
        "products": [],
        "services": [
          {
            "name": "效果营销与运营支持",
            "description": "为广告客户提供策略策划、行业研究、创意内容、效果媒体资源整合及投放代运营，并提供相关技术解决方案与支持。",
            "source_ids": [
              "S22"
            ],
            "website": "https://www.leo.cn/en/subsidiary/miage"
          }
        ]
      },
      {
        "name": "ManTur（漫途）",
        "description": "利欧数字推出的AI漫剧平台品牌，连接内容创作者与发行运营。",
        "source_ids": [
          "S12",
          "S13",
          "S14",
          "S15",
          "S16",
          "S17"
        ],
        "website": "https://mantur.ai/",
        "industries": [
          {
            "level1": "营销",
            "level2": "AI内容创作与发行平台"
          }
        ],
        "products": [
          {
            "category": "AI漫剧创作平台",
            "series": [],
            "representative_products": [
              {
                "name": "ManTur",
                "website": null
              }
            ],
            "description": "提供选题、剧本改编、角色与场景、分镜、配音、视频及推广素材的一体化创作；2026年4月启动海外内测，当前公开按量创作入口。",
            "source_ids": [
              "S12",
              "S13",
              "S14",
              "S15",
              "S17"
            ],
            "website": "https://mantur.ai/"
          }
        ],
        "services": [
          {
            "name": "漫剧发行与投放合作",
            "description": "面向至少完成5集样片的创作者开展评估，可约定发行分成及制作运营分工，由平台执行全球发行与投放。",
            "source_ids": [
              "S16"
            ],
            "website": "https://mantur.ai/creator-cooperation"
          }
        ]
      }
    ],
    "services": []
  },
  "global_presence": {
    "paragraphs": [
      {
        "text": "数字营销业务自2024年开始产生海外客户收入，2025年继续增长。跨境服务通过国际广告平台和海外短剧场景展开；ManTur以云原生架构在新加坡和上海部署双节点基础设施，并面向全球创作者开展招募。",
        "source_ids": [
          "S03",
          "S09",
          "S12",
          "S21"
        ]
      },
      {
        "text": "公开联系网络以上海为核心，覆盖北京、深圳、广州、大连、太原、合肥、重庆和南京，微创时代另列武汉分支。专业团队从中国据点组织媒介、创意及技术协作；云节点承担平台交付和内容分发。",
        "source_ids": [
          "S04",
          "S12",
          "S22"
        ]
      }
    ],
    "market_regions": [
      {
        "region": "亚洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "欧洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "非洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "北美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "南美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "大洋洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      }
    ],
    "operating_regions": [
      {
        "region": "亚洲",
        "countries": [
          "中国"
        ],
        "coverage": "partial",
        "source_ids": [
          "S04",
          "S22"
        ]
      },
      {
        "region": "欧洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "非洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "北美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "南美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "大洋洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      }
    ]
  },
  "developments": {
    "window": {
      "start": "2025-11-03",
      "end": "2026-11-03",
      "max_items": 5
    },
    "items": [
      {
        "id": "D01",
        "title": "CubSwarm完成OpenAI Ads测试与通路适配",
        "category": "海外渠道适配",
        "importance": "regular",
        "display_date": "2026-05-25",
        "summary": "利欧数字公布CubSwarm团队完成OpenAI Ads测试，将策略、内容生成、审核、投放配置及数据分析接入新的对话式广告工作流，并迁移其Google、Meta、TikTok等平台投放经验。公司称该适配旨在服务海内外广告主，尚不代表全面正式商用。",
        "status": "completed_per_company_statement",
        "source_ids": [
          "S09"
        ]
      },
      {
        "id": "D02",
        "title": "ManTur启动海外内测并招募全球创作者",
        "category": "海外平台发布",
        "importance": "major",
        "display_date": "2026-04-13",
        "summary": "利欧数字推出AI漫剧平台ManTur，启动海外内测并招募创作者、编剧、制作人及MCN。平台将剧本、分镜、视频、配音、发行策略与数据分析组织为协同流程，在新加坡和上海部署云节点，为首批合作伙伴提供技术及资源支持。",
        "status": "announced",
        "source_ids": [
          "S12"
        ]
      },
      {
        "id": "D03",
        "title": "向全球开源社区发布Dify图像生成插件",
        "category": "开源产品",
        "importance": "regular",
        "display_date": "2026-01-29",
        "summary": "利欧数字发布Doubao Seedream Plugin for Dify，通过公开仓库向全球开发者和创意工作者提供图像生成插件。产品接入火山引擎模型，支持中英文提示词、参考图与批量创作，形成可安装复用的软件交付。",
        "status": "announced",
        "source_ids": [
          "S10",
          "S11"
        ]
      }
    ]
  },
  "sources": [
    {
      "id": "S01",
      "title": "利欧集团股份有限公司2025年年度报告",
      "url": "https://disc.static.szse.cn/disc/disk03/finalpage/2026-04-29/6c47913d-10bc-4048-84f7-75da54f79973.PDF",
      "type": "regulatory",
      "accessed_on": "2026-11-03",
      "published_at": "2026-04-29"
    },
    {
      "id": "S02",
      "title": "利欧集团股份有限公司2026年半年度报告",
      "url": "https://static.cninfo.com.cn/finalpage/2026-08-28/1225521149.PDF",
      "type": "regulatory",
      "accessed_on": "2026-11-03",
      "published_at": "2026-08-28"
    },
    {
      "id": "S03",
      "title": "LEO Group Co., Ltd. 香港上市申请稿（英文）",
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