{
  "schema_version": "5.0",
  "artifact_kind": "company_profile",
  "language": "zh-CN",
  "generated_on": "2026-11-03",
  "research_as_of": "2026-11-03",
  "input_context": {
    "name_zh": "珍岛集团／迈富时",
    "name_en": "Marketingforce",
    "industry_level1": "营销",
    "industry_level2": "GEO",
    "official_website": "www.marketingforce.com",
    "company_type": "服务商",
    "logo_url": "https://img.logo.dev/www.marketingforce.com?token=pk_C1w9wXUfQkaYSJRJ-OQSCQ&size=256&format=webp&fallback=404"
  },
  "entity": {
    "name_zh": "珍岛集团／迈富时",
    "scope": "迈富时管理有限公司（Marketingforce Management Ltd，02556.HK）及其附属公司和合并联属实体，包括珍岛信息技术（上海）股份有限公司。",
    "source_ids": [
      "S01",
      "S03",
      "S06"
    ]
  },
  "basic_info": [
    {
      "key": "legal_name",
      "label": "法定主体或所属主体",
      "value": "迈富时管理有限公司（Marketingforce Management Ltd）",
      "source_ids": [
        "S01",
        "S03"
      ]
    },
    {
      "key": "founded",
      "label": "成立时间",
      "value": 2009,
      "scope": "集团业务始于2009年；上市主体于2021年2月23日在开曼群岛注册。",
      "source_ids": [
        "S05",
        "S01"
      ]
    },
    {
      "key": "headquarters",
      "label": "总部",
      "value": "中国上海市静安区江场路1401弄上海市大数据产业基地珍岛中心8号楼",
      "source_ids": [
        "S02",
        "S07"
      ]
    },
    {
      "key": "listing",
      "label": "上市情况",
      "value": "香港联交所主板，02556.HK；2024年5月16日上市",
      "source_ids": [
        "S01"
      ]
    },
    {
      "key": "employees",
      "label": "员工人数",
      "value": 1893,
      "unit": "人",
      "as_of": "2026-06-30",
      "scope": "集团全职员工",
      "source_ids": [
        "S02"
      ],
      "display": "1,893人"
    },
    {
      "key": "revenue",
      "label": "营业收入",
      "value": 2818023000,
      "unit": "人民币元",
      "period": {
        "start": "2025-01-01",
        "end": "2025-12-31",
        "basis": "calendar_year"
      },
      "scope": "集团合并",
      "source_ids": [
        "S01"
      ],
      "display": "28.18亿元人民币"
    },
    {
      "key": "current_year_revenue",
      "label": "今年营业收入",
      "value": 1960363000,
      "unit": "人民币元",
      "period": {
        "start": "2026-01-01",
        "end": "2026-06-30",
        "basis": "calendar_year"
      },
      "scope": "集团合并，未经审计",
      "statement_date": "2026-08-13",
      "source_ids": [
        "S03",
        "S02"
      ],
      "display": "19.6亿元人民币"
    },
    {
      "key": "international_revenue",
      "label": "国际业务收入",
      "value": "-",
      "source_ids": [],
      "display": "-"
    },
    {
      "key": "international_revenue_share",
      "label": "国际收入占比",
      "value": "-",
      "source_ids": [],
      "display": "-"
    },
    {
      "key": "sales_coverage",
      "label": "销售覆盖国家及地区",
      "value": "-",
      "source_ids": [],
      "display": "-"
    }
  ],
  "overview": {
    "paragraphs": [
      {
        "text": "迈富时Marketingforce是一家面向企业的AI应用与营销服务集团，官网亦使用珍岛集团名称。集团业务从营销与销售数字化发展至企业智能体平台及行业应用，服务制造、消费、零售等客户；经营披露分为AI应用业务和精准营销服务两部分。珍岛信息技术（上海）股份有限公司通过合约安排纳入上市集团合并报表。",
        "source_ids": [
          "S01",
          "S05",
          "S06"
        ]
      },
      {
        "text": "跨境业务主要帮助中国企业面向海外开展市场触达、内容营销、销售线索开发和客户管理。公司将外贸数据、多语言内容及智能体协作接入营销流程，并公布了消费品、消费电子和制造业的出海项目。集团同时提出向海外本地企业拓展客户，现阶段的经营收入仍几乎全部来自中国内地业务。",
        "source_ids": [
          "S12",
          "S02",
          "S01"
        ]
      }
    ]
  },
  "business": {
    "paragraphs": [
      {
        "text": "Marketingforce的出海产品覆盖从获客到成交管理的业务链：T云外贸版整合建站、内容、推广和客户资产管理；Eva侧重外贸客户开发，Nora侧重多语言视频，Max承担外贸CRM。T-GEO海外版则面向生成式搜索与问答场景，帮助企业组织品牌知识和内容，监测海外AI平台中的品牌呈现。",
        "source_ids": [
          "S08",
          "S09",
          "S10",
          "S11",
          "S12"
        ]
      },
      {
        "text": "企业还可借助AI-Agentforce构建协同工作的业务智能体。公司公布的中国快消品牌案例将其用于欧美市场的用户增长流程，制造业案例则将AI CRM与邮件、WhatsApp、网站表单及OA、ERP连接，集中管理海外客户资产。海外GEO策略实施、团队培训和Nora视频营销广告服务，为软件应用提供进一步的专业交付。",
        "source_ids": [
          "S12",
          "S09",
          "S11"
        ]
      }
    ],
    "brands": [
      {
        "name": "Marketingforce（迈富时／珍岛）",
        "description": "集团统一使用的企业AI与营销业务品牌，面向出海企业提供智能体平台、营销销售应用及相关专业服务。Eva、Nora、Max等是其产品与AI员工名称。",
        "source_ids": [
          "S05",
          "S06",
          "S12",
          "S17"
        ],
        "website": "https://www.marketingforce.com/",
        "industries": [
          {
            "level1": "营销",
            "level2": "GEO"
          },
          {
            "level1": "营销",
            "level2": "营销技术与软件"
          }
        ],
        "products": [
          {
            "category": "企业AI应用软件",
            "series": [],
            "representative_products": [
              {
                "name": "AI-Agentforce",
                "website": null
              },
              {
                "name": "T云外贸版",
                "website": null
              },
              {
                "name": "T-GEO海外版／外贸GEO智能助手",
                "website": null
              },
              {
                "name": "Eva",
                "website": null
              },
              {
                "name": "Nora",
                "website": null
              },
              {
                "name": "Max",
                "website": null
              }
            ],
            "description": "AI-Agentforce用于构建和管理协同智能体，支持流程搭建、系统连接与运行治理；T云外贸版整合海外建站、内容、推广和客户资产。Eva开发外贸客户，Nora生成、编辑和本地化视频，Max管理询盘与销售机会。T-GEO海外版提供海外AI平台监测、品牌知识库、内容生产分发及优化。",
            "source_ids": [
              "S17",
              "S08",
              "S09",
              "S10",
              "S11",
              "S12",
              "S04"
            ],
            "website": "https://www.marketingforce.com/"
          }
        ],
        "services": [
          {
            "name": "海外GEO策略实施与培训",
            "description": "面向品牌出海团队制定海外AI搜索优化策略，建设结构化内容与问答体系，开展数据标注、执行落地和效果分析，并提供GEO方法、平台操作及内容优化的培训与实操指导。",
            "source_ids": [
              "S09"
            ],
            "website": "https://www.marketingforce.com/wmgeo.html"
          },
          {
            "name": "Nora视频营销广告服务",
            "description": "面向使用Nora开展海外视频营销的企业，另行提供视频营销广告服务，服务于产品推广与流量获取。",
            "source_ids": [
              "S11"
            ],
            "website": "https://ai-video.marketingforce.com/"
          }
        ]
      }
    ],
    "services": []
  },
  "global_presence": {
    "paragraphs": [
      {
        "text": "集团总部和主要经营设施位于中国，官网列有上海、北京、深圳、广州、武汉等地的公司地址。中期报告披露已在香港、美国、新加坡和日本设立子公司，并计划进一步发展当地客户、渠道伙伴和产品适配，拓展东南亚、中东、欧洲及南美洲。",
        "source_ids": [
          "S07",
          "S02"
        ]
      },
      {
        "text": "现有出海案例主要描述中国客户面向欧美等区域的营销与客户管理项目，尚未列明可核实的境外成交国家。美国、新加坡和日本子公司的实际办公设施也未获得确认。2025年报未单独披露境外收入金额或占比。",
        "source_ids": [
          "S12",
          "S01",
          "S02"
        ]
      }
    ],
    "market_regions": [
      {
        "region": "亚洲",
        "countries": [
          "-"
        ],
        "coverage": "partial",
        "source_ids": []
      },
      {
        "region": "欧洲",
        "countries": [
          "-"
        ],
        "coverage": "partial",
        "source_ids": []
      },
      {
        "region": "非洲",
        "countries": [
          "-"
        ],
        "coverage": "partial",
        "source_ids": []
      },
      {
        "region": "北美洲",
        "countries": [
          "-"
        ],
        "coverage": "partial",
        "source_ids": []
      },
      {
        "region": "南美洲",
        "countries": [
          "-"
        ],
        "coverage": "partial",
        "source_ids": []
      },
      {
        "region": "大洋洲",
        "countries": [
          "-"
        ],
        "coverage": "partial",
        "source_ids": []
      }
    ],
    "operating_regions": [
      {
        "region": "亚洲",
        "countries": [
          "中国"
        ],
        "coverage": "partial",
        "source_ids": [
          "S07",
          "S02"
        ]
      },
      {
        "region": "欧洲",
        "countries": [
          "-"
        ],
        "coverage": "partial",
        "source_ids": []
      },
      {
        "region": "非洲",
        "countries": [
          "-"
        ],
        "coverage": "partial",
        "source_ids": []
      },
      {
        "region": "北美洲",
        "countries": [
          "-"
        ],
        "coverage": "partial",
        "source_ids": []
      },
      {
        "region": "南美洲",
        "countries": [
          "-"
        ],
        "coverage": "partial",
        "source_ids": []
      },
      {
        "region": "大洋洲",
        "countries": [
          "-"
        ],
        "coverage": "partial",
        "source_ids": []
      }
    ]
  },
  "developments": {
    "window": {
      "start": "2025-11-03",
      "end": "2026-11-03",
      "max_items": 5
    },
    "items": [
      {
        "id": "D01",
        "title": "迈富时披露外贸AI原生CRM Max完成重大升级",
        "category": "产品升级",
        "importance": "major",
        "display_date": "2026-10-15",
        "summary": "迈富时在第三季度业务进展公告中称，2026年前三季度已完成外贸AI原生CRM Max的重大升级。Max面向外贸企业，将分散询盘组织为可跟进的销售机会，是集团跨境获客、营销和客户管理产品链中的销售管理应用。",
        "status": "completed_per_company_statement",
        "source_ids": [
          "S04",
          "S12"
        ]
      },
      {
        "id": "D02",
        "title": "迈富时公布海外营销平台入选上海出海服务试点",
        "category": "出海服务生态",
        "importance": "regular",
        "display_date": "2026-09-24",
        "summary": "上海市数字出海服务平台第二批名单于9月15日公示，将珍岛信息技术（上海）股份有限公司的“基于AI SaaS的一站式海外智能营销平台”列为拟入选项目。迈富时随后公布入选消息，并介绍Eva、Nora、Max及海外GEO等外贸应用与案例。",
        "status": "reported",
        "source_ids": [
          "S14",
          "S12"
        ]
      },
      {
        "id": "D03",
        "title": "迈富时公布武汉跨境电商产业园揭牌开园",
        "category": "跨境服务落地",
        "importance": "major",
        "display_date": "2026-07-23",
        "summary": "迈富时公布与湖北省电子商务行业协会共建的武汉跨境电商产业园已揭牌开园，首批企业、生态服务商及高校完成签约。园区计划向入驻企业开放建站、选品、内容生成、社媒运营和客服等AI应用，支持当地企业开展跨境业务。",
        "status": "completed_per_company_statement",
        "source_ids": [
          "S13"
        ]
      }
    ]
  },
  "sources": [
    {
      "id": "S01",
      "title": "迈富时管理有限公司2025年报（英文）",
      "url": "https://img03.71360.com/w3/k4vde5/20260430/a76e170833303c7dc5d9778ef34d0014.pdf",
      "type": "official_report",
      "accessed_on": "2026-11-03",
      "published_at": "2026-04-30"
    },
    {
      "id": "S02",
      "title": "迈富时管理有限公司2026年中期报告（英文）",
      "url": "https://img03.71360.com/w3/k4vde5/20260930/37c11631af75e1bf9b1ac584e827bf43.pdf",
      "type": "official_report",
      "accessed_on": "2026-11-03",
      "published_at": "2026-09-30"
    },
    {
      "id": "S03",
      "title": "2026年上半年业绩公告（英文）",
      "url": "https://img03.71360.com/w3/k4vde5/20260813/a42b8182187b70eab762f34b029d9ac5.pdf",
      "type": "official_report",
      "accessed_on": "2026-11-03",
      "published_at": "2026-08-13"
    },
    {
      "id": "S04",
      "title": "2026年第三季度业务进展公告（英文）",
      "url": "https://img03.71360.com/w3/k4vde5/20261015/bfbab466bd999ce9746bbb936e930790.pdf",
      "type": "official_report",
      "accessed_on": "2026-11-03",
      "published_at": "2026-10-15"
    },
    {
      "id": "S05",
      "title": "关于Marketingforce",
      "url": "https://www.marketingforce.com/about/aboutus.html",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S06",
      "title": "Marketingforce中文官网",
      "url": "https://www.marketingforce.com/",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S07",
      "title": "Marketingforce联系我们",
      "url": "https://www.marketingforce.com/about/contact.html",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S08",
      "title": "T云外贸版产品介绍",
      "url": "https://tcloud.marketingforce.com/overseas.html",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S09",
      "title": "外贸GEO智能助手与海外GEO服务",
      "url": "https://www.marketingforce.com/wmgeo.html",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S10",
      "title": "Eva：AI外贸销售专家",
      "url": "https://ai-sales.marketingforce.com/",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S11",
      "title": "Nora：AI视频营销专家",
      "url": "https://ai-video.marketingforce.com/",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S12",
      "title": "迈富时公布入选上海出海服务平台试点及海外产品矩阵",
      "url": "https://www.marketingforce.com/about/newsshow/2159.html?lang=cn",
      "type": "official_news",
      "accessed_on": "2026-11-03",
      "published_at": "2026-09-24"
    },
    {
      "id": "S13",
      "title": "迈富时（武汉）跨境电商产业园揭牌开园",
      "url": "https://www.marketingforce.com/about/newsshow/1967.html?lang=cn",
      "type": "official_news",
      "accessed_on": "2026-11-03",
      "published_at": "2026-07-23"
    },
    {
      "id": "S14",
      "title": "2026年上海市数字出海服务平台试点（第二批）名单公示",
      "url": "https://dt.sheitc.sh.gov.cn/cms/slddt/2907.jhtml",
      "type": "regulatory",
      "accessed_on": "2026-11-03",
      "published_at": "2026-09-15"
    },
    {
      "id": "S15",
      "title": "Marketingforce投资者关系",
      "url": "https://www.marketingforce.com/about/investor.html",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S16",
      "title": "Marketingforce Investor Relations",
      "url": "https://www.marketingforce.com/en/about/investor",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S17",
      "title": "Marketingforce英文官网",
      "url": "https://www.marketingforce.com/en",
      "type": "official",
      "accessed_on": "2026-11-03"
    },
    {
      "id": "S18",
      "title": "港交所：迈富时发行人公告检索",
      "url": "https://www1.hkexnews.hk/search/titlesearch.xhtml?category=0&market=SEHK&stockId=1000221844",
      "type": "regulatory",
      "accessed_on": "2026-11-03"
    }
  ],
  "report_template": "core-v4"
}