{
  "schema_version": "5.0",
  "artifact_kind": "company_profile",
  "language": "zh-CN",
  "generated_on": "2026-11-04",
  "research_as_of": "2026-11-04",
  "input_context": {
    "name_zh": "完美日记",
    "name_en": "Perfect Diary",
    "industry_level1": "消费品",
    "industry_level2": "美妆日化",
    "official_website": "perfectdiary.com",
    "company_type": "品牌方",
    "logo_url": "https://cdn.brandfetch.io/domain/perfectdiary.com/w/256/h/256/fallback/lettermark/type/icon?c=1idH6DEOXL4sEn7V6hN"
  },
  "entity": {
    "name_zh": "完美日记",
    "scope": "Perfect Diary／完美日记品牌海外业务；所属逸仙电商集团仅作归属背景，不把集团其他品牌及财务纳入品牌指标。",
    "source_ids": [
      "p1",
      "p3",
      "p4",
      "p8"
    ]
  },
  "basic_info": [
    {
      "key": "legal_name",
      "label": "法定主体或所属主体",
      "value": "逸仙电商（Yatsen Holding Limited）旗下品牌",
      "source_ids": [
        "p1"
      ]
    },
    {
      "key": "founded",
      "label": "成立时间",
      "value": "2017年",
      "scope": "品牌创立",
      "source_ids": [
        "p3"
      ]
    },
    {
      "key": "headquarters",
      "label": "总部",
      "value": "中国广州",
      "scope": "品牌所属逸仙电商集团总部",
      "source_ids": [
        "p1"
      ]
    },
    {
      "key": "listing",
      "label": "上市情况",
      "value": "所属集团纽交所上市：YSG",
      "scope": "上市发行人为Yatsen Holding Limited，品牌不是独立发行人",
      "source_ids": [
        "p1",
        "p2"
      ]
    },
    {
      "key": "employees",
      "label": "员工人数",
      "value": "-",
      "source_ids": [],
      "display": "-"
    },
    {
      "key": "revenue",
      "label": "营业收入",
      "value": "-",
      "source_ids": [],
      "display": "-"
    },
    {
      "key": "current_year_revenue",
      "label": "今年营业收入",
      "value": "-",
      "source_ids": [],
      "display": "-"
    },
    {
      "key": "international_revenue",
      "label": "国际业务收入",
      "value": "-",
      "source_ids": [],
      "display": "-"
    },
    {
      "key": "international_revenue_share",
      "label": "国际收入占比",
      "value": "-",
      "source_ids": [],
      "display": "-"
    },
    {
      "key": "sales_coverage",
      "label": "销售覆盖国家及地区",
      "value": [
        "日本"
      ],
      "scope": "实际商品与商业渠道已核实范围，非完整名单",
      "source_ids": [
        "p6",
        "p7",
        "p10"
      ],
      "display": "日本"
    }
  ],
  "overview": {
    "paragraphs": [
      {
        "text": "Perfect Diary完美日记是逸仙电商旗下彩妆品牌，2017年推出，面向日常和专业妆容表达。品牌近年来强调将护肤理念融入彩妆，以唇妆、底妆和眼影等商品连接用户，在日本同时提供彩妆、护肤及化妆工具。",
        "source_ids": [
          "p1",
          "p3",
          "p6",
          "p7"
        ]
      },
      {
        "text": "其海外业务通过国际直销站、地区网站与当地零售渠道开展。日本由Yatsen Beauty Japan运营，以日元商品、当地配送和线下触点服务消费者；国际站条款另披露SNOK为网站运营公司，管理运营位于广东，品牌归属与网站交易主体分别承担不同角色。",
        "source_ids": [
          "p4",
          "p6",
          "p8",
          "p10"
        ]
      }
    ]
  },
  "business": {
    "paragraphs": [
      {
        "text": "国际商品围绕唇色、动物灵感眼影和底妆展开。Biolip将色彩与润泽肤感结合，Explorer以不同动物主题组织配色；日本目录另增加面霜、乳液、面膜和精华油，形成上妆与日常护理组合，并配套销售化妆刷。",
        "source_ids": [
          "p3",
          "p6",
          "p7",
          "p11"
        ]
      }
    ],
    "brands": [
      {
        "name": "Perfect Diary",
        "description": "完美日记面向国际消费者使用的品牌，日本当地称パーフェクトダイアリー；属于逸仙电商品牌组合。",
        "source_ids": [
          "p1",
          "p3"
        ],
        "website": "https://www.perfectdiary.com/",
        "industries": [
          {
            "level1": "消费品",
            "level2": "美妆日化"
          }
        ],
        "products": [
          {
            "category": "彩妆",
            "series": [
              "Biolip",
              "Explorer"
            ],
            "representative_products": [
              {
                "name": "Biolip Essence Lipstick",
                "website": null
              },
              {
                "name": "Explorer Eyeshadow Palette",
                "website": null
              },
              {
                "name": "Bioface Essence Foundation",
                "website": null
              },
              {
                "name": "Translucent Blurring Setting Powder",
                "website": null
              }
            ],
            "description": "覆盖口红、唇釉、眼影、眉眼产品，以及粉底、气垫、遮瑕、粉饼、散粉和面部色彩。日本限定Warm Deer调色盘兼顾眼部及面部妆容，部分官网条目仍采用预约标注；UV底妆也在日本目录销售。",
            "source_ids": [
              "p3",
              "p6",
              "p11",
              "p12"
            ],
            "website": "https://jp.perfectdiary.com/collections/all-products"
          },
          {
            "category": "护肤品",
            "series": [],
            "representative_products": [
              {
                "name": "バイオテック エッセンス マスク",
                "website": null
              },
              {
                "name": "バイオテック エッセンス ローション",
                "website": null
              },
              {
                "name": "バイオテック エッセンス リッチ クリーム & ライト クリーム",
                "website": null
              }
            ],
            "description": "日本站提供精华油、乳液、丰润与轻盈款面霜、面膜及护理棉片，承接日常肌肤护理；与彩妆中的养肤配方分别形成实际商品供给。",
            "source_ids": [
              "p7"
            ],
            "website": "https://jp.perfectdiary.com/collections/skin-care"
          },
          {
            "category": "美妆工具",
            "series": [],
            "representative_products": [
              {
                "name": "「マスター」メイクアップブラシ",
                "website": null
              }
            ],
            "description": "日本站提供大师化妆刷，作为日常上妆工具独立销售。",
            "source_ids": [
              "p6"
            ],
            "website": "https://jp.perfectdiary.com/collections/all-products"
          }
        ],
        "services": []
      }
    ],
    "services": []
  },
  "global_presence": {
    "paragraphs": [
      {
        "text": "日本是目前有具体商品与当地交易渠道依据的海外市场。品牌日本站提供日元售价和日本境内配送，SHOPLIST已于2026年7月开设品牌店；当地发布亦配合UV底妆与日本限定配色，体现对本地上妆场景的适配。",
        "source_ids": [
          "p6",
          "p7",
          "p10",
          "p11",
          "p12"
        ]
      },
      {
        "text": "日本运营公司公开东京丸之内联络地点和工作时间，国际站管理运营在中国广东。其海外路径结合直接电商、平台分销与线下体验，北千住丸井店公告增加了新的试色与商品触点安排。集团其他品牌的法国、英国业务各有定位，不并入完美日记的品牌网络。",
        "source_ids": [
          "p4",
          "p8",
          "p9",
          "p1"
        ]
      }
    ],
    "market_regions": [
      {
        "region": "亚洲",
        "countries": [
          "日本"
        ],
        "coverage": "partial",
        "source_ids": [
          "p6",
          "p7",
          "p10"
        ]
      },
      {
        "region": "欧洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "非洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "北美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "南美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "大洋洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      }
    ],
    "operating_regions": [
      {
        "region": "亚洲",
        "countries": [
          "中国",
          "日本"
        ],
        "coverage": "partial",
        "source_ids": [
          "p4",
          "p8"
        ]
      },
      {
        "region": "欧洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "非洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "北美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "南美洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      },
      {
        "region": "大洋洲",
        "countries": [
          "-"
        ],
        "source_ids": []
      }
    ]
  },
  "developments": {
    "window": {
      "start": "2025-11-04",
      "end": "2026-11-04",
      "max_items": 5
    },
    "items": [
      {
        "id": "p-event1",
        "title": "完美日记在日本推出限定Warm Deer调色盘",
        "importance": "regular",
        "display_date": "2026-08-28",
        "summary": "日本法人确认Warm Deer调色盘已于8月28日在日本限定发售，以低饱和杏色、粉色和红色组织12种配色，可用于眼影、眉妆及面部色彩。发布前活动结合当地化妆师演示，当前官网部分条目仍采用预约标注。",
        "status": "completed_per_company_statement",
        "source_ids": [
          "p11",
          "p6"
        ]
      },
      {
        "id": "p-event2",
        "title": "完美日记公布东京北千住丸井店计划",
        "importance": "major",
        "display_date": "2026-07-30",
        "summary": "日本法人公告计划8月1日在东京北千住丸井2层开设品牌店，提供眼影、粉饼、唇妆等产品及员工试色指导。安排把线上商品延伸到可体验颜色与质地的零售触点，进一步建设日本线下接触网络。",
        "status": "announced",
        "future_plan": "原公告计划8月1日开店，现有已读资料未另确认实际开业日。",
        "source_ids": [
          "p9"
        ]
      },
      {
        "id": "p-event3",
        "title": "完美日记上线日本SHOPLIST品牌店",
        "importance": "major",
        "display_date": "2026-07-01",
        "summary": "SHOPLIST确认完美日记官方店于7月1日开设，向其日本用户提供品牌彩妆商品。平台希望把服装用户与美妆消费连接起来，并以品牌的配色、包装和妆护融合定位补充美容品类，为完美日记增加当地平台销售入口。",
        "status": "completed_per_company_statement",
        "source_ids": [
          "p10"
        ]
      },
      {
        "id": "p-event4",
        "title": "完美日记在日本扩展UV底妆组合",
        "importance": "regular",
        "display_date": "2026-06-01",
        "summary": "品牌宣布自6月1日起在日本陆续推出防晒粉饼、UV气垫和润色UV霜，将色彩修饰、妆面与日常防晒场景结合。当前日本官网已展示这些对应商品及售价，扩充当地消费者可购买的夏季底妆组合。",
        "status": "completed_per_company_statement",
        "source_ids": [
          "p12",
          "p6"
        ]
      }
    ]
  },
  "sources": [
    {
      "id": "p1",
      "title": "Yatsen｜2025 Form 20-F",
      "url": "https://www.sec.gov/Archives/edgar/data/1819580/000119312526192038/ysg-20251231.htm",
      "type": "regulatory",
      "accessed_on": "2026-11-04",
      "published_at": "2026-04-29"
    },
    {
      "id": "p2",
      "title": "Yatsen｜2026年第二季度及累计业绩",
      "url": "https://www.sec.gov/Archives/edgar/data/1819580/000119312526379301/ysg-ex99_1.htm",
      "type": "regulatory",
      "accessed_on": "2026-11-04",
      "published_at": "2026-09-02"
    },
    {
      "id": "p3",
      "title": "Perfect Diary｜国际官网",
      "url": "https://www.perfectdiary.com/",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "p4",
      "title": "Perfect Diary｜国际站使用条款",
      "url": "https://www.perfectdiary.com/pages/terms-2",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "p5",
      "title": "Perfect Diary｜国际站配送政策",
      "url": "https://www.perfectdiary.com/pages/shipping-info",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "p6",
      "title": "PerfectDiary Japan｜全部商品",
      "url": "https://jp.perfectdiary.com/collections/all-products",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "p7",
      "title": "PerfectDiary Japan｜护肤商品",
      "url": "https://jp.perfectdiary.com/collections/skin-care",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "p8",
      "title": "PerfectDiary Japan｜公司概要",
      "url": "https://jp.perfectdiary.com/pages/about-us",
      "type": "official",
      "accessed_on": "2026-11-04"
    },
    {
      "id": "p9",
      "title": "Perfect Diary｜东京北千住丸井店公告",
      "url": "https://prtimes.jp/main/html/rd/p/000000004.000148326.html",
      "type": "official_news",
      "accessed_on": "2026-11-04",
      "published_at": "2026-07-30"
    },
    {
      "id": "p10",
      "title": "SHOPLIST｜Perfect Diary上线",
      "url": "https://prtimes.jp/main/html/rd/p/000000021.000160607.html",
      "type": "official_news",
      "accessed_on": "2026-11-04",
      "published_at": "2026-07-09"
    },
    {
      "id": "p11",
      "title": "Perfect Diary｜日本限定Warm Deer发布后公告",
      "url": "https://prtimes.jp/main/html/rd/p/000000006.000148326.html",
      "type": "official_news",
      "accessed_on": "2026-11-04",
      "published_at": "2026-09-02"
    },
    {
      "id": "p12",
      "title": "Perfect Diary｜日本UV底妆三款公告",
      "url": "https://prtimes.jp/main/html/rd/p/000000003.000148326.html",
      "type": "official_news",
      "accessed_on": "2026-11-04",
      "published_at": "2026-06-16"
    }
  ],
  "report_template": "core-v4"
}