{ "schema_version": "5.0", "artifact_kind": "company_profile", "language": "zh-CN", "generated_on": "2026-11-04", "research_as_of": "2026-11-04", "input_context": { "name_zh": "阳狮集团", "name_en": "Publicis", "industry_level1": "营销", "industry_level2": "整合营销及媒介代理", "official_website": "www.publicisgroupe.com", "company_type": "服务商", "logo_url": "https://img.logo.dev/www.publicisgroupe.com?token=pk_C1w9wXUfQkaYSJRJ-OQSCQ&size=256&format=webp&fallback=404" }, "entity": { "name_zh": "阳狮集团", "name_en": "Publicis Groupe SA", "scope": "法国上市集团及合并子公司；业务清单聚焦主要国际代理网络及已核实专业品牌", "source_ids": [ "P01", "P03" ] }, "basic_info": [ { "key": "legal_name", "label": "法定主体或所属主体", "value": "Publicis Groupe SA", "source_ids": [ "P01", "P03" ] }, { "key": "founded", "label": "成立时间", "value": "1938-10-04", "scope": "现上市法人成立；集团业务起源于1926年", "source_ids": [ "P01" ] }, { "key": "headquarters", "label": "总部", "value": "法国巴黎香榭丽舍大街133号", "source_ids": [ "P01", "P03" ] }, { "key": "listing", "label": "上市情况", "value": "巴黎泛欧交易所，PUB；ISIN FR0000130577", "source_ids": [ "P01", "P29" ] }, { "key": "employees", "label": "员工人数", "value": 114079, "unit": "人", "as_of": "2025-12-31", "scope": "集团雇员，不含自由职业者", "source_ids": [ "P01" ], "display": "114,079人" }, { "key": "revenue", "label": "营业收入", "value": 17399, "display": "173.99亿欧元", "unit": "百万欧元", "period": { "start": "2025-01-01", "end": "2025-12-31", "basis": "calendar_year" }, "scope": "集团合并Revenue，包含转付成本", "source_ids": [ "P01" ] }, { "key": "current_year_revenue", "label": "今年营业收入", "value": 13348, "display": "133.48亿欧元", "unit": "百万欧元", "period": { "start": "2026-01-01", "end": "2026-09-30", "basis": "calendar_year" }, "scope": "集团合并Revenue，季度经营公告", "statement_date": "2026-10-13", "source_ids": [ "P02" ] }, { "key": "international_revenue", "label": "国际业务收入", "value": 16264, "display": "162.64亿欧元", "unit": "百万欧元", "period": { "start": "2025-01-01", "end": "2025-12-31", "basis": "calendar_year" }, "scope": "法国以外收入，合并Revenue口径", "source_ids": [ "P01" ] }, { "key": "international_revenue_share", "label": "国际收入占比", "value": 93.48, "unit": "%", "period": { "start": "2025-01-01", "end": "2025-12-31", "basis": "calendar_year" }, "scope": "计算值", "source_ids": [ "P01" ], "display": "93.48%" }, { "key": "sales_coverage", "label": "销售覆盖国家及地区", "value": [ "印度", "泰国", "新加坡", "阿联酋", "阿曼", "沙特阿拉伯", "日本", "塞尔维亚", "德国", "罗马尼亚", "丹麦", "瑞典", "英国", "法国", "保加利亚", "意大利", "瑞士", "南非", "美国", "加拿大", "哥斯达黎加", "墨西哥", "哥伦比亚", "阿根廷", "秘鲁", "智利", "巴西", "澳大利亚", "比利时", "韩国" ], "scope": "已具名确认的集团旗下网络服务市场", "display_countries": [ "印度", "泰国", "新加坡", "阿联酋", "阿曼" ], "source_ids": [ "P08", "P22", "P35" ], "display": "已核实30个境外市场" } ], "overview": { "paragraphs": [ { "text": "阳狮集团是法国上市的营销、传播及数字业务转型集团，服务品牌广告主、零售商、医疗健康企业和大型组织。集团将创意、媒介、身份数据及技术实施连接起来，覆盖品牌建设、消费者触达、交易转化和企业数字化运营。", "source_ids": [ "P01" ] }, { "text": "集团业务起源于1926年，现上市法人于1938年成立。Power of One组织模式通过客户负责人协调跨代理、跨国家项目，旗下专业网络承担各类交付；Re:Sources及全球交付中心提供内部运营和技术支持。", "source_ids": [ "P01", "P09" ] } ] }, "business": { "paragraphs": [ { "text": "阳狮的业务由Connected Media、Intelligent Creativity和Technology三类专业能力协作。媒介网络承担规划、购买与效果优化，创意网络负责品牌与内容，Epsilon及LiveRamp提供数据连接，Publicis Sapient承担技术平台和转型实施。", "source_ids": [ "P01", "P04" ] }, { "text": "集团还经营商务与零售媒介、达人营销、制作、公关及医疗传播网络。Leo整合Publicis Worldwide和Leo Burnett的网络资源；医疗传播由Publicis Health旗下专业机构交付。", "source_ids": [ "P01", "P20" ] } ], "brands": [ { "name": "Starcom", "description": "集团国际媒介代理网络。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "媒介策略、规划与购买", "description": "分析受众和渠道，制定媒介组合并代理购买广告资源，结合数字投放与测量优化。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Zenith", "description": "集团国际媒介代理网络。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "媒介策略、规划与购买", "description": "分析受众和渠道，制定媒介组合并代理购买广告资源，结合数字投放与测量优化。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Spark Foundry", "description": "集团国际媒介代理网络。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "媒介策略、规划与购买", "description": "分析受众和渠道，制定媒介组合并代理购买广告资源，结合数字投放与测量优化。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Performics", "description": "集团效果营销网络。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "效果营销", "description": "优化数字资产、搜索、内容与触达渠道，支持流量和转化表现。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Leo", "description": "整合Publicis Worldwide与Leo Burnett网络资源的集团创意品牌。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "品牌策略与创意传播", "description": "提供品牌定位、形象与传播创意，设计内容并开展数字激活。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Saatchi & Saatchi", "description": "集团创意代理品牌。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "品牌策略与创意传播", "description": "提供品牌定位、形象与传播创意，设计内容并开展数字激活。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "BBH", "description": "集团创意代理品牌。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "品牌策略与创意传播", "description": "提供品牌定位、形象与传播创意，设计内容并开展数字激活。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Marcel", "description": "集团法国创意代理品牌，与集团同名AI平台不同。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "品牌策略与创意传播", "description": "提供品牌定位、形象与传播创意，设计内容并开展数字激活。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "LePub", "description": "集团创意代理品牌。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "品牌策略与创意传播", "description": "提供品牌定位、形象与传播创意，设计内容并开展数字激活。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Fallon", "description": "集团创意代理品牌。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "品牌策略与创意传播", "description": "提供品牌定位、形象与传播创意，设计内容并开展数字激活。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Prodigious", "description": "集团内容制作品牌。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "内容制作与本地化", "description": "面向多媒介渠道设计、制作及管理品牌内容，支持规模化个性内容交付。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Harbor", "description": "集团内容制作品牌。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "内容制作与本地化", "description": "面向多媒介渠道设计、制作及管理品牌内容，支持规模化个性内容交付。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "MSL", "description": "集团战略传播专业网络。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "战略传播与利益相关方沟通", "description": "作为集团专业传播网络，为客户的战略议题和利益相关方沟通提供支持。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Salterbaxter", "description": "集团可持续发展咨询、企业报告及沟通品牌。", "source_ids": [ "P01", "P34" ], "website": "https://www.salterbaxter.com/", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "可持续发展咨询与企业报告", "description": "提供可持续发展策略、企业报告及合规支持、利益相关方沟通，并开展领导力与学习项目。", "source_ids": [ "P34" ], "website": "https://www.salterbaxter.com/" } ] }, { "name": "Publicis Consultants", "description": "集团战略传播专业网络。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "战略传播与利益相关方沟通", "description": "作为集团专业传播网络，为客户的战略议题和利益相关方沟通提供支持。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Kekst CNC", "description": "集团全球战略沟通咨询品牌。", "source_ids": [ "P01", "P35" ], "website": "https://www.kekstcnc.com/", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "战略及财务沟通", "description": "提供企业声誉、危机、并购与IPO沟通、公共事务、员工沟通及研究分析支持。", "source_ids": [ "P35" ], "website": "https://www.kekstcnc.com/" } ] }, { "name": "Publicis Live", "description": "集团战略传播专业网络。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "战略传播与利益相关方沟通", "description": "作为集团专业传播网络，为客户的战略议题和利益相关方沟通提供支持。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Arc", "description": "集团商务营销品牌。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "商务营销与渠道体验", "description": "围绕零售渠道、销售触点及消费者购买旅程提供营销策略与执行。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Mars United", "description": "集团商务营销品牌。", "source_ids": [ "P01", "P32", "P33" ], "website": "https://www.marsunited.com/", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "商务营销与零售运营", "description": "提供策略分析、内容体验、零售咨询、商务媒介及Amazon运营；Marilyn技术支持数据分析、测量与媒介管理。", "source_ids": [ "P32", "P33" ], "website": "https://www.marsunited.com/" } ] }, { "name": "Influential", "description": "集团达人营销品牌，当前整合Captiv8平台及业务。", "source_ids": [ "P01", "P30", "P31" ], "website": "https://influential.co/", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "达人与社交营销", "description": "帮助广告主识别及合作创作者，连接目标受众并执行内容营销。", "source_ids": [ "P01", "P31" ], "website": "https://influential.co/" } ] }, { "name": "Captiv8", "description": "已整合至Influential的达人营销平台及原品牌，官网仍保留平台入口。", "source_ids": [ "P01", "P30" ], "website": "https://captiv8.io/", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [ { "category": "达人营销软件平台", "series": [], "representative_products": [ { "name": "Captiv8", "website": null } ], "description": "支持达人洞察与发现、合作工作流、放大投放、测量和创作者商务；当前业务已整合至Influential。", "source_ids": [ "P30" ], "website": "https://captiv8.io/" } ], "services": [] }, { "name": "BR Media", "description": "集团达人与社交内容营销品牌。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "达人与社交营销", "description": "帮助广告主识别及合作创作者，连接目标受众并执行内容营销。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Hepmil", "description": "集团达人与社交内容营销品牌。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "达人与社交营销", "description": "帮助广告主识别及合作创作者，连接目标受众并执行内容营销。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Unlimitail", "description": "阳狮与Carrefour共同设立的零售媒介业务，非全资独立集团。", "source_ids": [ "P01" ], "website": null, "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "零售媒介网络建设与商业化", "description": "结合零售商数据和广告技术，支持欧洲大陆、巴西及阿根廷的零售媒介业务。", "source_ids": [ "P01" ], "website": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=" } ] }, { "name": "Epsilon", "description": "集团身份数据与营销技术品牌；CitrusAd技术与业务演进至Epsilon Retail Media统一平台。", "source_ids": [ "P01", "P16", "P17", "P18" ], "website": "https://www.epsilon.com/emea/products-and-services/epsilon-peoplecloud", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [ { "category": "营销数据与广告软件平台", "series": [], "representative_products": [ { "name": "Epsilon PeopleCloud", "website": null }, { "name": "Epsilon Retail Media", "website": null } ], "description": "PeopleCloud支持身份驱动的跨渠道营销；Epsilon Retail Media整合站内外广告管理及测量。", "source_ids": [ "P16", "P17", "P18" ], "website": "https://www.epsilon.com/emea/products-and-services/epsilon-peoplecloud" } ], "services": [ { "name": "数据驱动营销及零售媒介运营", "description": "提供身份解析、数据整合、跨渠道个性化营销和零售商网络建设及激活服务。", "source_ids": [ "P01", "P18" ], "website": "https://www.epsilon.com/emea/products-and-services/retail-media-network" } ] }, { "name": "Publicis Sapient", "description": "集团数字业务转型与企业技术品牌。", "source_ids": [ "P01", "P10" ], "website": "https://www.publicissapient.com/platforms", "industries": [ { "level1": "企业服务", "level2": "数字化转型与技术咨询" } ], "products": [ { "category": "企业AI软件平台", "series": [], "representative_products": [ { "name": "Sapient Slingshot", "website": null }, { "name": "Sapient Bodhi", "website": null }, { "name": "Sapient Sustain", "website": null } ], "description": "分别支持旧系统现代化、代理工作流编排及IT运行优化，可独立或组合使用。", "source_ids": [ "P10" ], "website": "https://www.publicissapient.com/platforms" } ], "services": [ { "name": "数字转型咨询与技术实施", "description": "提供增长策略、数字产品及体验设计、软件工程、数据AI和云改造，并为企业软件部署、集成及扩展提供实施服务。", "source_ids": [ "P01", "P10" ], "website": "https://www.publicissapient.com/company/locations" } ] }, { "name": "Digitas", "description": "集团网络化体验营销代理。", "source_ids": [ "P11", "P12" ], "website": "https://www.digitas.com/en-us/what-we-do", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [ { "category": "营销AI软件", "series": [], "representative_products": [ { "name": "Digitas AI", "website": null } ], "description": "用于构建和管理品牌AI代理，支持创意测试、个性化体验及内容处理。", "source_ids": [ "P11" ], "website": "https://www.digitas.com/en-us/what-we-do" } ], "services": [ { "name": "整合体验营销", "description": "创意体验、媒介、CRM与忠诚度、社交及商务营销；Go按项目交付创意，Pictures承担品牌内容，NX Score及S.W.A.T.用于分析和内容服务。", "source_ids": [ "P11" ], "website": "https://www.digitas.com/en-us/what-we-do" } ] }, { "name": "Razorfish", "description": "集团数字体验及客户互动品牌。", "source_ids": [ "P01", "P13" ], "website": "https://www.razorfish.com/", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "数字客户体验与营销", "description": "连接第一方数据、创意和客户洞察，开展互动及忠诚体验设计与执行。", "source_ids": [ "P13" ], "website": "https://www.razorfish.com/" } ] }, { "name": "Profitero+", "description": "集团商务数据与运营品牌，延续Profitero业务。", "source_ids": [ "P01", "P14", "P15" ], "website": "https://www.profitero.com/", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [ { "category": "电商数据分析及运营软件", "series": [], "representative_products": [ { "name": "Digital Shelf", "website": null }, { "name": "Sales & Share", "website": null }, { "name": "Content Optimizer", "website": null }, { "name": "Shelf Intelligent Media", "website": null }, { "name": "Autopilot", "website": null } ], "description": "数字货架、市场份额、内容、媒介及Amazon运营工具，支持监测、分析和自动执行。", "source_ids": [ "P14" ], "website": "https://www.profitero.com/" } ], "services": [ { "name": "电商策略、内容及运营服务", "description": "提供定制分析与策略、内容制作分发、Amazon运营及零售媒介人工优化。", "source_ids": [ "P14" ], "website": "https://www.profitero.com/" } ] }, { "name": "LiveRamp", "description": "2026年11月并入集团的数据协作技术品牌，保留独立品牌身份及中立性。", "source_ids": [ "P04" ], "website": "https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-completes-liveramp-acquisition-launches-the-industry-s-first-plug-and-play-ai-growth-engine-that-clients-fully-own-and-control", "industries": [ { "level1": "企业服务", "level2": "数据技术与营销软件" } ], "products": [ { "category": "数据协作软件平台", "series": [], "representative_products": [ { "name": "LiveRamp", "website": null } ], "description": "支持数据洁净室、零复制协作及跨伙伴连接，客户数据保留在其自身环境。", "source_ids": [ "P04" ], "website": "https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-completes-liveramp-acquisition-launches-the-industry-s-first-plug-and-play-ai-growth-engine-that-clients-fully-own-and-control" } ], "services": [] }, { "name": "AdgeAI", "description": "集团于2026年收购的创意测量与内容智能技术品牌。", "source_ids": [ "P07" ], "website": "https://www.publicisgroupe.com/en/news/press-releases/publicis-doubles-down-on-predictive-measurement-with-the-acquisition-of-adge-ai", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [ { "category": "创意效果分析软件", "series": [], "representative_products": [ { "name": "AdgeAI", "website": null } ], "description": "分析创意和视频互动、转化数据，识别有效内容元素并生成优化洞察。", "source_ids": [ "P07" ], "website": "https://www.publicisgroupe.com/en/news/press-releases/publicis-doubles-down-on-predictive-measurement-with-the-acquisition-of-adge-ai" } ], "services": [] }, { "name": "Publicis Sports", "description": "集团体育与文化营销专业业务。", "source_ids": [ "P06" ], "website": "https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-disrupts-sports-marketing-landscape-with-acquisition-of-160over90", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "体育文化营销整合", "description": "连接媒体、赞助、活动、内容、达人及商务能力，服务品牌的体育文化投资与激活。", "source_ids": [ "P06" ], "website": "https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-disrupts-sports-marketing-landscape-with-acquisition-of-160over90" } ] }, { "name": "160over90", "description": "集团体育与文化营销机构；2026年签约收购，后续财务披露纳入收购范围。", "source_ids": [ "P06", "P02" ], "website": "https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-disrupts-sports-marketing-landscape-with-acquisition-of-160over90", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "体育文化策略与体验激活", "description": "为品牌设计体育和文化策略，开展赞助、内容、体验及现场活动营销。", "source_ids": [ "P06" ], "website": "https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-disrupts-sports-marketing-landscape-with-acquisition-of-160over90" } ] }, { "name": "Publicis Health", "description": "集团医疗传播专业网络，旗下代理分别提供专业交付。", "source_ids": [ "P20", "P21" ], "website": "https://publicishealth.com/about", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [] }, { "name": "Digitas Health", "description": "Publicis Health旗下连接型医疗营销代理。", "source_ids": [ "P20", "P22" ], "website": "https://www.digitashealth.com/", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "医疗品牌营销与医学传播", "description": "面向医疗品牌开展定位、内容、社交、数字体验、医学传播及数据分析。", "source_ids": [ "P22" ], "website": "https://www.digitashealth.com/" } ] }, { "name": "Heartbeat", "description": "Publicis Health旗下医疗挑战者品牌代理。", "source_ids": [ "P20", "P23" ], "website": "https://www.weareheartbeat.com/services", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "医疗品牌全渠道营销", "description": "提供品牌创意、媒介规划购买、全渠道执行、测量与医学咨询。", "source_ids": [ "P23" ], "website": "https://www.weareheartbeat.com/services" } ] }, { "name": "Langland", "description": "Publicis Health旗下跨专业医疗传播品牌。", "source_ids": [ "P20", "P24" ], "website": "https://www.publicisgroupeuk.com/agency/langland/", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "医疗传播与临床试验体验", "description": "临床试验体验、医学策略教育、公关政策及广告，结合科学、策略、创意与制作。", "source_ids": [ "P24" ], "website": "https://www.publicisgroupeuk.com/agency/langland/" } ] }, { "name": "Payer Sciences", "description": "Publicis Health旗下药品市场准入策略及分析机构。", "source_ids": [ "P20", "P25" ], "website": "https://www.payersciences.com/", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [ { "category": "市场准入数据与运营平台", "series": [], "representative_products": [ { "name": "SPARK", "website": null }, { "name": "PTO", "website": null }, { "name": "n1Connect", "website": null }, { "name": "AMP", "website": null }, { "name": "GTN Optimizer", "website": null } ], "description": "支撑准入洞察、执行、非个人推广及组合决策；不同工具按实际用途使用。", "source_ids": [ "P25" ], "website": "https://www.payersciences.com/" } ], "services": [ { "name": "市场准入咨询及执行", "description": "提供支付方策略、数据分析、沟通生态、准入执行和合约组合优化。", "source_ids": [ "P25" ], "website": "https://www.payersciences.com/" } ] }, { "name": "Publicis Health France", "description": "集团医疗传播网络在法国的地区品牌。", "source_ids": [ "P20", "P28" ], "website": "https://france.publicisgroupe.com/publicis-health/?lang=fr", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [] }, { "name": "Publicis Health Medical", "description": "Publicis Health旗下专业医疗传播品牌。", "source_ids": [ "P20" ], "website": "https://publicishealth.com/about", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [] }, { "name": "Razorfish Health", "description": "Publicis Health旗下医疗品牌传播代理。", "source_ids": [ "P20", "P26" ], "website": "https://www.razorfishhealth.com/", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "医疗品牌上市与专业沟通", "description": "围绕全球品牌上市、临床故事和全渠道传播提供策略创意；肿瘤领域含上市、适应症扩展及重新定位。", "source_ids": [ "P26" ], "website": "https://www.razorfishhealth.com/" } ] }, { "name": "Saatchi & Saatchi Wellness", "description": "Publicis Health全球目录保留的医疗健康创意品牌。", "source_ids": [ "P20" ], "website": "https://www.saatchihealth.com/", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [] }, { "name": "Saatchi & Saatchi Health", "description": "集团英国医疗创意品牌，英国目录以Health名称独立列示。", "source_ids": [ "P27" ], "website": "https://www.publicisgroupeuk.com/what-we-do/health/", "industries": [ { "level1": "营销", "level2": "整合营销及媒介代理" } ], "products": [], "services": [ { "name": "医疗健康品牌创意", "description": "将科学信息转化为文化相关的创意，支持品牌传播和行为变化。", "source_ids": [ "P27" ], "website": "https://www.publicisgroupeuk.com/what-we-do/health/" } ] } ], "services": [] }, "global_presence": { "paragraphs": [ { "text": "集团通过各国代理及跨国客户负责人提供营销与数字化服务。Publicis Sapient的具名地区网络在美洲、欧洲、亚洲、非洲和澳大利亚提供当地平台及实施服务；Digitas Health另列东京业务地点。全球市场表保留已确认的具体国家，未把集团“100多个国家”直接作为境外总数。", "source_ids": [ "P01", "P08", "P22" ] }, { "text": "办公和交付网络包括巴黎总部、各地代理及Re:Sources运营中心。年报列明印度、毛里求斯、哥斯达黎加、哥伦比亚、罗马尼亚和阿根廷交付中心，Re:Sources目录进一步列出多国经营据点。内部共享服务据点与对外服务市场分别列示。", "source_ids": [ "P01", "P09" ] } ], "market_regions": [ { "region": "亚洲", "countries": [ "印度", "泰国", "新加坡", "阿联酋", "阿曼", "沙特阿拉伯", "日本", "韩国" ], "coverage": "partial", "source_ids": [ "P08", "P22", "P35" ] }, { "region": "欧洲", "countries": [ "塞尔维亚", "德国", "罗马尼亚", "丹麦", "瑞典", "英国", "法国", "保加利亚", "意大利", "瑞士", "比利时" ], "coverage": "partial", "source_ids": [ "P08", "P22", "P35" ], "display_countries": [ "塞尔维亚", "德国", "罗马尼亚", "丹麦", "瑞典", "英国", "法国", "保加利亚", "意大利", "瑞士" ] }, { "region": "非洲", "countries": [ "南非" ], "coverage": "partial", "source_ids": [ "P08", "P22" ] }, { "region": "北美洲", "countries": [ "美国", "加拿大", "哥斯达黎加", "墨西哥" ], "coverage": "partial", "source_ids": [ "P08", "P22" ] }, { "region": "南美洲", "countries": [ "哥伦比亚", "阿根廷", "秘鲁", "智利", "巴西" ], "coverage": "partial", "source_ids": [ "P08", "P22" ] }, { "region": "大洋洲", "countries": [ "澳大利亚" ], "coverage": "partial", "source_ids": [ "P08", "P22" ] } ], "operating_regions": [ { "region": "亚洲", "countries": [ "中国", "印度", "印度尼西亚", "以色列", "日本", "黎巴嫩", "马来西亚", "菲律宾", "新加坡", "韩国", "斯里兰卡", "泰国", "阿联酋", "越南", "土耳其", "阿曼", "沙特阿拉伯" ], "coverage": "partial", "source_ids": [ "P01", "P08", "P09", "P35" ], "display_countries": [ "中国", "印度", "印度尼西亚", "以色列", "日本", "黎巴嫩", "马来西亚", "菲律宾", "新加坡", "韩国" ] }, { "region": "欧洲", "countries": [ "保加利亚", "捷克", "法国", "德国", "希腊", "匈牙利", "爱尔兰", "意大利", "荷兰", "挪威", "波兰", "罗马尼亚", "西班牙", "瑞典", "瑞士", "乌克兰", "英国", "塞尔维亚", "丹麦", "比利时" ], "coverage": "partial", "source_ids": [ "P01", "P08", "P09", "P35" ], "display_countries": [ "保加利亚", "捷克", "法国", "德国", "希腊", "匈牙利", "爱尔兰", "意大利", "荷兰", "挪威" ] }, { "region": "非洲", "countries": [ "埃及", "毛里求斯", "南非" ], "coverage": "partial", "source_ids": [ "P01", "P08", "P09" ] }, { "region": "北美洲", "countries": [ "加拿大", "哥斯达黎加", "危地马拉", "墨西哥", "巴拿马", "波多黎各", "美国" ], "coverage": "partial", "source_ids": [ "P01", "P08", "P09" ] }, { "region": "南美洲", "countries": [ "阿根廷", "巴西", "智利", "哥伦比亚", "厄瓜多尔", "秘鲁", "委内瑞拉" ], "coverage": "partial", "source_ids": [ "P01", "P08", "P09" ] }, { "region": "大洋洲", "countries": [ "澳大利亚", "新西兰" ], "coverage": "partial", "source_ids": [ "P01", "P08", "P09" ] } ] }, "developments": { "window": { "start": "2025-11-04", "end": "2026-11-04", "max_items": 5 }, "items": [ { "id": "P-D1", "title": "完成LiveRamp收购并推出数据与AI增长引擎", "importance": "major", "display_date": "2026-11-02", "summary": "集团公布完成LiveRamp收购，将其数据协作平台与Epsilon身份能力、Publicis Sapient技术及Marcel激活层连接。方案面向企业第一方数据丰富、媒介激活、内容个性化和结果测量，强调客户保留数据及AI资产控制权，LiveRamp继续保留品牌与中立性。", "status": "completed_per_company_statement", "source_ids": [ "P04" ] }, { "id": "P-D2", "title": "扩大Microsoft云、AI与全球媒介合作", "importance": "major", "display_date": "2026-04-08", "summary": "阳狮与Microsoft宣布扩大合作，拟结合Azure云、Sapient企业转型及Epsilon身份数据，推进AI代理进入营销和商务流程。合作还包括为集团员工部署Copilot，以及阳狮担任Microsoft全球媒介代理；相关技术方案按合作安排推进。", "status": "announced", "source_ids": [ "P05" ] }, { "id": "P-D3", "title": "宣布收购160over90并扩充体育文化营销", "importance": "major", "display_date": "2026-04-02", "summary": "集团宣布与WME Group签署收购160over90的最终协议，拟将其与Publicis Sports整合，连接体育赞助、现场体验、达人、内容及媒介。初始公告仍需监管审批等交割条件；后续三季报已将OneSixtyOverNinety列入收购影响范围，具体交割日未披露。", "status": "announced", "source_ids": [ "P06", "P02" ] } ] }, "sources": [ { "id": "P01", "title": "Publicis Groupe 2025 Universal Registration Document", "url": "https://documents.publicisgroupe.com/urd2025/PBS2025_URD_EN_MEL26_04_30.pdf?v2=", "type": "official_report", "accessed_on": "2026-11-04", "published_at": "2026-04-30", "evidence_pages": [ 24, 28, 29, 30, 31, 283, 284, 322, 374 ] }, { "id": "P02", "title": "Publicis Groupe第三季度及前九个月2026收入公告", "url": "https://www.publicisgroupe.com/sites/default/files/press-releases/2026-10/Communiqu%C3%A9%20de%20presse%20-%20Q3%202026%20-%20EN.pdf", "type": "official_report", "accessed_on": "2026-11-04", "published_at": "2026-10-13", "evidence_pages": [ 4, 5, 7 ] }, { "id": "P03", "title": "Publicis Groupe官网法律信息", "url": "https://www.publicisgroupe.com/en/legal-mentions", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P04", "title": "Publicis Groupe完成LiveRamp收购", "url": "https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-completes-liveramp-acquisition-launches-the-industry-s-first-plug-and-play-ai-growth-engine-that-clients-fully-own-and-control", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-11-02" }, { "id": "P05", "title": "Publicis与Microsoft扩大营销AI合作", "url": "https://www.publicisgroupe.com/en/news/press-releases/microsoft-and-publicis-groupe-expand-their-strategic-partnership-to-power-the-future-of-agentic-marketing-for-businesses-worldwide", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-04-08" }, { "id": "P06", "title": "Publicis宣布签约收购160over90", "url": "https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-disrupts-sports-marketing-landscape-with-acquisition-of-160over90", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-04-02" }, { "id": "P07", "title": "Publicis收购AdgeAI扩充内容效果测量", "url": "https://www.publicisgroupe.com/en/news/press-releases/publicis-doubles-down-on-predictive-measurement-with-the-acquisition-of-adge-ai", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-03-12" }, { "id": "P08", "title": "Publicis Sapient全球办公室与当地服务", "url": "https://www.publicissapient.com/company/locations", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P09", "title": "Publicis Re:Sources经营及交付中心目录", "url": "https://www.publicisresources.com/locations/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P10", "title": "Publicis Sapient企业AI平台目录", "url": "https://www.publicissapient.com/platforms", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P11", "title": "Digitas业务及产品目录", "url": "https://www.digitas.com/en-us/what-we-do", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P12", "title": "Digitas官网主体与定位", "url": "https://www.digitas.com/en-us", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P13", "title": "Razorfish官方业务定位", "url": "https://www.razorfish.com/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P14", "title": "Profitero+产品和服务目录", "url": "https://www.profitero.com/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P15", "title": "Profitero+品牌归属与沿革", "url": "https://www.profitero.com/our-story", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P16", "title": "CitrusAd与Epsilon Retail Media官方平台", "url": "https://www.citrusad.com/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P17", "title": "Epsilon PeopleCloud平台", "url": "https://www.epsilon.com/emea/products-and-services/epsilon-peoplecloud", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P18", "title": "Epsilon Retail Media服务及平台", "url": "https://www.epsilon.com/emea/products-and-services/retail-media-network", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P19", "title": "Epsilon零售媒介平台2026功能更新", "url": "https://www.epsilon.com/emea/insights/blog/epsilon-retail-media-7-key-developments", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-05-05" }, { "id": "P20", "title": "Publicis Health官方品牌目录", "url": "https://publicishealth.com/about", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P21", "title": "Publicis Health专业网络定位", "url": "https://publicishealth.com/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P22", "title": "Digitas Health核心服务", "url": "https://www.digitashealth.com/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P23", "title": "Heartbeat核心服务", "url": "https://www.weareheartbeat.com/services", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P24", "title": "阳狮英国：Langland业务", "url": "https://www.publicisgroupeuk.com/agency/langland/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P25", "title": "Payer Sciences服务及数据平台", "url": "https://www.payersciences.com/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P26", "title": "Razorfish Health医疗品牌服务", "url": "https://www.razorfishhealth.com/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P27", "title": "阳狮英国医疗业务与机构目录", "url": "https://www.publicisgroupeuk.com/what-we-do/health/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P28", "title": "阳狮法国：Publicis Health", "url": "https://france.publicisgroupe.com/publicis-health/?lang=fr", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P29", "title": "阳狮全年2025业绩公告", "url": "https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-2025-full-year-results", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-02-03" }, { "id": "P30", "title": "Captiv8当前平台与整合状态", "url": "https://captiv8.io/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P31", "title": "Influential当前业务", "url": "https://influential.co/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P32", "title": "Mars United商务营销目录", "url": "https://www.marsunited.com/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P33", "title": "Mars United：Marilyn商务技术", "url": "https://www.marsunited.com/marilyn/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P34", "title": "Salterbaxter服务目录", "url": "https://www.salterbaxter.com/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P35", "title": "Kekst CNC专业沟通目录", "url": "https://www.kekstcnc.com/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P36", "title": "PublicisLive官方入口", "url": "https://publicislive.com/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "P37", "title": "Publicis Groupe新闻目录", "url": "https://www.publicisgroupe.com/en/news/press-releases", "type": "official", "accessed_on": "2026-11-04" } ], "report_template": "core-v4" }