{ "schema_version": "5.0", "artifact_kind": "company_profile", "language": "zh-CN", "generated_on": "2026-11-04", "research_as_of": "2026-11-04", "input_context": { "name_zh": "SHEGLAM", "name_en": "SHEGLAM", "industry_level1": "消费品", "industry_level2": "美妆日化", "official_website": "sheglam.com", "company_type": "品牌方", "logo_url": "https://cdn.brandfetch.io/domain/sheglam.com/w/256/h/256/fallback/lettermark/type/icon?c=1idH6DEOXL4sEn7V6hN" }, "entity": { "name_zh": "SHEGLAM", "scope": "SHEGLAM及其明确推出的SHEGLAM HAIR品牌海外商品业务；网站由Roadget运营，地区卖方按条款区分，不扩为SHEIN全部集团。", "source_ids": [ "s2", "s3", "s7" ] }, "basic_info": [ { "key": "legal_name", "label": "法定主体或所属主体", "value": "Roadget Business Pte. Ltd.（网站运营）；地区销售主体按条款区分", "source_ids": [ "s3" ] }, { "key": "founded", "label": "成立时间", "value": "2019年", "scope": "SHEGLAM品牌推出", "source_ids": [ "s2", "s12" ] }, { "key": "headquarters", "label": "总部", "value": "新加坡", "scope": "网站运营主体Roadget总部；品牌独立总部未另确认", "source_ids": [ "s7" ] }, { "key": "listing", "label": "上市情况", "value": "未独立上市", "scope": "品牌自述Privately Held，不扩展为整个关联集团的证券状态", "source_ids": [ "s5" ] }, { "key": "employees", "label": "员工人数", "value": "-", "source_ids": [], "display": "-" }, { "key": "revenue", "label": "营业收入", "value": "-", "source_ids": [], "display": "-" }, { "key": "current_year_revenue", "label": "今年营业收入", "value": "-", "source_ids": [], "display": "-" }, { "key": "international_revenue", "label": "国际业务收入", "value": "-", "source_ids": [], "display": "-" }, { "key": "international_revenue_share", "label": "国际收入占比", "value": "-", "source_ids": [], "display": "-" }, { "key": "sales_coverage", "label": "销售覆盖国家及地区", "value": [ "塞浦路斯", "以色列", "日本", "哈萨克斯坦", "科威特", "黎巴嫩", "马来西亚", "阿曼", "菲律宾", "卡塔尔", "沙特阿拉伯", "新加坡", "泰国", "阿联酋", "亚美尼亚", "斯里兰卡", "越南", "土耳其", "奥地利", "比利时", "克罗地亚", "捷克", "丹麦", "爱沙尼亚", "芬兰", "法国", "德国", "希腊", "匈牙利", "爱尔兰", "意大利", "拉脱维亚", "立陶宛", "卢森堡", "马耳他", "荷兰", "挪威", "波兰", "葡萄牙", "罗马尼亚", "斯洛伐克", "斯洛文尼亚", "西班牙", "瑞典", "瑞士", "乌克兰", "英国", "阿尔巴尼亚", "波斯尼亚和黑塞哥维那", "保加利亚", "安哥拉", "埃及", "埃塞俄比亚", "加纳", "肯尼亚", "摩洛哥", "尼日利亚", "坦桑尼亚", "乌干达", "南非", "加拿大", "墨西哥", "美国", "智利", "哥伦比亚", "秘鲁", "巴西", "澳大利亚", "新西兰" ], "scope": "官方渠道配送并集及已启动土耳其零售，非完整覆盖名单", "display_countries": [ "安哥拉", "澳大利亚", "奥地利", "比利时", "加拿大" ], "source_ids": [ "s6", "s5" ], "display": "已核实69个境外市场" } ], "overview": { "paragraphs": [ { "text": "SHEGLAM以可负担价格和多样配色面向国际美妆消费者，通过社交内容、用户反馈与快速商品开发组织品牌。2019年推出后，其业务从彩妆延伸到美妆工具及个人护理，并以联名设计与日常单品共同服务不同妆容场景。", "source_ids": [ "s2", "s1", "s9", "s12" ] }, { "text": "品牌网站由Roadget运营，消费者交易由不同地区卖方承担。2024年推出的SHEGLAM HAIR是明确定位的美发护理品牌，提供设备与洗护商品，与主品牌彩妆共同构成其海外商品组合；各品牌保持不同使用场景和商品交付。", "source_ids": [ "s3", "s7", "s8" ] } ] }, "business": { "paragraphs": [ { "text": "SHEGLAM主品牌以面部、唇部和眉眼彩妆为核心，同时配套刷具、粉扑、假睫毛及清洁用品。SHEGLAM HAIR则把卷发、直发、吹整和体毛修剪设备，与洗护、造型、头皮护理、头发香氛和非电动配件结合，供用户完成妆容之外的个人造型。", "source_ids": [ "s1", "s8", "s9" ] } ], "brands": [ { "name": "SHEGLAM", "description": "面向全球消费者的主美妆品牌，通过日常单品与影视联名系列提供彩妆及相关护理、工具。", "source_ids": [ "s1", "s2", "s12" ], "website": "https://www.sheglam.com/", "industries": [ { "level1": "消费品", "level2": "美妆日化" } ], "products": [ { "category": "彩妆", "series": [], "representative_products": [ { "name": "Color Bloom Liquid Blush", "website": null }, { "name": "Sun Sculpt Liquid Contour", "website": null }, { "name": "Matte Fresh Setting Spray", "website": null } ], "description": "覆盖妆前、底妆、定妆、腮红、修容、高光、唇色与眉眼妆面，提供不同质地、配色及组合。FRIENDS、The Lord of the Rings和Rick and Morty等授权合作围绕角色和场景组织限定商品。", "source_ids": [ "s1", "s12" ], "website": "https://www.sheglam.com/" }, { "category": "护肤与清洁用品", "series": [], "representative_products": [ { "name": "Bubble Buff Lip Scrub", "website": null }, { "name": "Rick and Morty X SHEGLAM Ooh Wee! Hydrating Lip Serum", "website": null }, { "name": "Rick and Morty X SHEGLAM Pickle Rick No-Rinse Hand Cleanser Spray", "website": null } ], "description": "主品牌目录除彩妆外提供唇部磨砂、唇部精华及免水洗手部清洁喷雾，用于局部护理与清洁。", "source_ids": [ "s1" ], "website": "https://www.sheglam.com/" }, { "category": "美妆工具", "series": [], "representative_products": [ { "name": "Pro Core Brush Kit", "website": null }, { "name": "Insta-Ready Powder Puff", "website": null }, { "name": "Made For Me Eyelash Curler", "website": null } ], "description": "包括化妆刷与套装、粉扑海绵、睫毛夹、假睫毛及胶、镜子和化妆包，并提供刷具海绵清洁耗材，用于上妆、眼部造型及工具维护。", "source_ids": [ "s9" ], "website": "https://www.sheglam.com/category/Beauty-Tools-2039" } ], "services": [] }, { "name": "SHEGLAM HAIR", "description": "SHEGLAM推出的美发护理专业品牌，提供电动个护、洗护造型、头发香氛及配件。", "source_ids": [ "s7", "s8" ], "website": "https://www.sheglam.com/hair", "industries": [ { "level1": "消费品", "level2": "美妆日化" }, { "level1": "消费品", "level2": "个人护理电器" } ], "products": [ { "category": "个人护理电器", "series": [], "representative_products": [ { "name": "It-Curl One-Touch Instant Curler", "website": null }, { "name": "Hydra Shot Steam Blowout Brush Pro", "website": null }, { "name": "Blowout Bliss All-In-One Multi-Styler", "website": null }, { "name": "Smooth Moves Single-Blade Electric Razor", "website": null } ], "description": "提供自动卷发棒、直发和蒸汽造型设备、热风或多功能吹整器，以及电动剃毛与比基尼部位修剪工具；当前国际目录按型号提供不同插头方案。", "source_ids": [ "s8" ], "website": "https://www.sheglam.com/hair" }, { "category": "洗护与造型用品", "series": [], "representative_products": [ { "name": "Hot Streak Thermal Defense Glow Oil Elixir", "website": null }, { "name": "Ice Revive Scalp Serum", "website": null }, { "name": "Coconut Smoothie Moisturizing Hair Mask", "website": null } ], "description": "提供干洗喷雾、发油、免洗精华、头皮精华、发膜、定型棒及定型喷雾，覆盖清洁、顺滑、护理与造型保持。", "source_ids": [ "s8" ], "website": "https://www.sheglam.com/hair" }, { "category": "香氛", "series": [], "representative_products": [ { "name": "On The Glow Silky Hair Perfume", "website": null } ], "description": "提供头发香氛喷雾，用于增加发丝香气，属于SHEGLAM HAIR的个人造型商品。", "source_ids": [ "s8" ], "website": "https://www.sheglam.com/hair" }, { "category": "美发工具与配饰", "series": [], "representative_products": [ { "name": "Cupid’s Charm Sweet Heart Paddle Brush", "website": null }, { "name": "Cupid’s Charm Lovely Crystal Hair Clips", "website": null } ], "description": "提供非电动梳具、发夹和边缘造型工具，配合发型整理及个人装饰。", "source_ids": [ "s8" ], "website": "https://www.sheglam.com/hair" } ], "services": [] } ], "services": [] }, "global_presence": { "paragraphs": [ { "text": "海外销售以独立站与平台店并行，官方渠道页分别披露彩妆、HAIR、SHEIN店及Amazon、Shopee、Lazada的可下单配送范围。具体已核实市场横跨六洲，HAIR与彩妆名单并不完全一致；国际电器还按地区插头提供型号，地区供给依各渠道组织。", "source_ids": [ "s6", "s8" ] }, { "text": "实体零售合作正在补充数字渠道：2026年澳大利亚Kmart接入197款商品，日本SHOPLIST增加品牌店，土耳其Gratis也已开展销售。运营方披露新加坡总部；这些零售商与平台承担当地触达，不能据此认定品牌在各销售国均有自营办公室或生产仓储。", "source_ids": [ "s10", "s11", "s5", "s7" ] } ], "market_regions": [ { "region": "亚洲", "countries": [ "塞浦路斯", "以色列", "日本", "哈萨克斯坦", "科威特", "黎巴嫩", "马来西亚", "阿曼", "菲律宾", "卡塔尔", "沙特阿拉伯", "新加坡", "泰国", "阿联酋", "亚美尼亚", "斯里兰卡", "越南", "土耳其" ], "coverage": "partial", "source_ids": [ "s6", "s5" ], "display_countries": [ "塞浦路斯", "以色列", "日本", "哈萨克斯坦", "科威特", "黎巴嫩", "马来西亚", "阿曼", "菲律宾", "卡塔尔" ] }, { "region": "欧洲", "countries": [ "奥地利", "比利时", "克罗地亚", "捷克", "丹麦", "爱沙尼亚", "芬兰", "法国", "德国", "希腊", "匈牙利", "爱尔兰", "意大利", "拉脱维亚", "立陶宛", "卢森堡", "马耳他", "荷兰", "挪威", "波兰", "葡萄牙", "罗马尼亚", "斯洛伐克", "斯洛文尼亚", "西班牙", "瑞典", "瑞士", "乌克兰", "英国", "阿尔巴尼亚", "波斯尼亚和黑塞哥维那", "保加利亚" ], "coverage": "partial", "source_ids": [ "s6" ], "display_countries": [ "奥地利", "比利时", "克罗地亚", "捷克", "丹麦", "爱沙尼亚", "芬兰", "法国", "德国", "希腊" ] }, { "region": "非洲", "countries": [ "安哥拉", "埃及", "埃塞俄比亚", "加纳", "肯尼亚", "摩洛哥", "尼日利亚", "坦桑尼亚", "乌干达", "南非" ], "coverage": "partial", "source_ids": [ "s6" ] }, { "region": "北美洲", "countries": [ "加拿大", "墨西哥", "美国" ], "coverage": "partial", "source_ids": [ "s6" ] }, { "region": "南美洲", "countries": [ "智利", "哥伦比亚", "秘鲁", "巴西" ], "coverage": "partial", "source_ids": [ "s6" ] }, { "region": "大洋洲", "countries": [ "澳大利亚", "新西兰" ], "coverage": "partial", "source_ids": [ "s6" ] } ], "operating_regions": [ { "region": "亚洲", "countries": [ "新加坡" ], "coverage": "partial", "source_ids": [ "s7" ] }, { "region": "欧洲", "countries": [ "-" ], "source_ids": [] }, { "region": "非洲", "countries": [ "-" ], "source_ids": [] }, { "region": "北美洲", "countries": [ "-" ], "source_ids": [] }, { "region": "南美洲", "countries": [ "-" ], "source_ids": [] }, { "region": "大洋洲", "countries": [ "-" ], "source_ids": [] } ] }, "developments": { "window": { "start": "2025-11-04", "end": "2026-11-04", "max_items": 5 }, "items": [ { "id": "s-event1", "title": "SHEGLAM推出FRIENDS联名彩妆", "importance": "regular", "display_date": "2026-10-26", "summary": "SHEGLAM宣布FRIENDS联名已在官网销售，将公寓门、Central Perk与角色细节转化为眼影、眼线、腮红、唇部组合和咖啡主题唇色。合作把影视内容与可收藏包装结合，为海外数字渠道增加具体商品组合。", "status": "completed_per_company_statement", "source_ids": [ "s12" ] }, { "id": "s-event2", "title": "SHEGLAM将197款商品引入澳大利亚Kmart", "importance": "major", "display_date": "2026-04-27", "summary": "品牌披露197款商品自4月27日起在澳大利亚Kmart线上及门店销售，覆盖底妆、眉眼和唇部等全脸彩妆。合作将社交内容带来的用户认知延伸至大型零售渠道，增加当地消费者接触和购买产品的场景。", "status": "completed_per_company_statement", "source_ids": [ "s10" ] }, { "id": "s-event3", "title": "SHEGLAM进入日本SHOPLIST平台", "importance": "major", "display_date": "2026-04-15", "summary": "SHOPLIST宣布SHEGLAM已开设品牌店，以可负担彩妆、配色和创意商品连接平台的日本时尚消费者。此次引入扩充平台美妆组合，也为SHEGLAM在自有站及既有电商之外增加日本销售渠道。", "status": "completed_per_company_statement", "source_ids": [ "s11" ] } ] }, "sources": [ { "id": "s1", "title": "SHEGLAM｜国际在售目录", "url": "https://www.sheglam.com/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s2", "title": "SHEGLAM｜品牌FAQ", "url": "https://m.us.sheglam.com/en/page/faq", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s3", "title": "SHEGLAM｜现行服务条款", "url": "https://m.sheglam.com/page/terms", "type": "official", "accessed_on": "2026-11-04", "published_at": "2026-07-22" }, { "id": "s4", "title": "SHEGLAM｜法律主体信息", "url": "https://www.sheglam.com/page/imprint", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s5", "title": "SHEGLAM｜公司维护主页", "url": "https://www.linkedin.com/company/www.sheglam.com/", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s6", "title": "SHEGLAM｜官方销售和配送渠道", "url": "https://m.sheglam.com/activity/sale-channels-177", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s7", "title": "Roadget｜SHEGLAM HAIR品牌发布与公司资料", "url": "https://prtimes.jp/main/html/rd/p/000000194.000084888.html", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2024-10-22" }, { "id": "s8", "title": "SHEGLAM HAIR｜当前商品目录", "url": "https://www.sheglam.com/hair", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s9", "title": "SHEGLAM｜美妆工具目录", "url": "https://www.sheglam.com/category/Beauty-Tools-2039", "type": "official", "accessed_on": "2026-11-04" }, { "id": "s10", "title": "SHEGLAM｜Kmart澳大利亚零售扩展", "url": "https://www.globenewswire.com/news-release/2026/05/01/3285637/0/en/viral-beauty-brand-sheglam-launches-197-products-into-kmart-australia-and-it-s-set-to-sell-fast.html", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-04-30" }, { "id": "s11", "title": "SHOPLIST｜SHEGLAM日本品牌店上线", "url": "https://prtimes.jp/main/html/rd/p/000000015.000160607.html", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-04-15" }, { "id": "s12", "title": "SHEGLAM｜FRIENDS联名发售", "url": "https://www.prnewswire.com/ae/news-releases/the-one-where-sheglam-meets-friends-302919235.html", "type": "official_news", "accessed_on": "2026-11-04", "published_at": "2026-10-26" } ], "report_template": "core-v4" }